Gray Television’s OTT strategy extends to its newly-acquired Raycom stations. With this expansion, SBTV reaches 102 DMAs, including 41 of the top 100 markets across all station groups, reaching 30% of the US population.
Syncbak today announced it will immediately expand SBTV’s reach by carrying programming from all Gray Television’s newly-acquired Raycom stations. Gray was the first and is the largest station group streaming free, ad supported OTT nationwide on SBTV, live and on-demand.
With this expansion, SBTV reaches 102 DMAs, including 41 of the top 100 markets across all station groups, reaching 30% of the US population. Syncbak’s SimpleSync OTT platform is deployed in 208 DMAs and it serves as the backbone for SBTV.
SBTV allows stations to build an OTT lineup composed of live, previously aired and syndicated programming. The company says adSync, its proprietary dynamic ad insertion technology, “ensures the most relevant, highest paying ad is served in both live and on-demand viewing. adSync is quickly approaching the 100 million avails per month mark.”
“Our commitment to serving our audience via OTT is real,” said Mike Braun, SVP of digital media at Gray Television. “SBTV allows us to create custom experiences for our viewers anytime, anywhere and on any device. Expanding our footprint on SBTV with our newly acquired stations was a natural next step.”
“Gray Television is hands down the most forward-thinking station group in OTT,” said Jack Perry, founder of Syncbak. “Their commitment to following their audience over-the-top shows they are prepared for the future and understand the opportunities OTT presents to their stations and viewers.”
Any station wanting to go OTT right now can elect carriage on SBTV free of charge and have their own 24/7 always on channel running in a day. There is no cost to the station. SBTV feeds can easily be used to power existing websites and news apps.