Reach TV Adds Newsy To Airport Service
Viewers can now watch Newsy content in airports across the U.S. thanks to a new partnership with Reach TV, an out-of-home entertainment network.
The partnership puts Newsy content in more than 24 airports in the Top 20 US TV DMA’s. Reach TV has also provided Newsy distribution into top six airports in Canada.
In addition Newsy will have access to Reach TV’s influencer network which had over 130 million video views last month. Newsy’s short-form video-on-demand library spanning US, world, culture, politics, science and technology news is now available via the Reach TV network.
“This is a great opportunity to drive brand awareness in front of millions of travelers each and every month,” said Stephen Strong, vice president of strategic partnerships for Newsy. “We’re thrilled to partner with Reach TV to introduce our brand of news to consumers on the go.”
“The Newsy format is ideal for the Reach TV network which allows consumers to get their news quickly and efficiently,” said Lynnwood Bibbens, CEO and co-founder, Reach TV. “As we continue to grow locations around the world, we need partners like Newsy who understand our unique network and are able to provide the best type of content that lends itself well for business traveler.”
“We welcome Newsy to join our lineup of partners which include Hollywood Reporter, Billboard, Stadium, and the NFL,” said Ron Bloom, co-founder, Reach TV. “With the help of Newsy the ReachTV network continues to provide world-class, diverse programming for our viewers.”
Reach TV is a short-form entertainment television network that targets viewers across 46 airports in more than 400 locations across the U.S. Reach TV has premium content deals with dozens of top content creators and providers including Hollywood Reporter, Billboard, Stadium and the NFL.
The deal continues Newsy’s foray into out-of-home distribution following a deal last month with Captivate, the leading digital media network delivering best-in-class content via elevator and lobby media screens.
Newsy is a wholly owned subsidiary of the E.W. Scripps Co.