Automotive year-to-date estimated national TV spending is down 9.1% year-over-year after falling another 1.9% in March. Household TV ad impressions of automotive ads is also down 11.4% in March and 9.4% year-over-year, according to iSpot.tv. National TV spending in March by automakers was $214 million compared to $218.2 million last March. Year-to-date estimated national TV spending was $699.1 million compared to $769 million for the same period in 2023.