Prime Focus Technologies to Show Automation-Led Solutions, AI-led Micro Services At IBC

Prime Focus Technologies (PFT)  will showcase its flagship product, CLEAR Media ERP at IBC 2019 (Sept. 13-17, RAI Amsterdam) at booth #7.C05. The software will further empower media and entertainment enterprises to drive automation-led efficiencies and manage end-to-end content operations seamlessly.

“At IBC, M&E enterprises will get a first-hand experience of our transformational cloud-based solutions that automate the content supply chain. They will get to see how our media recognition AI platform — Vision Cloud — solves real-life M&E business use cases across entertainment and sports,” said Ramki Sankaranarayanan, founder and global CEO of Prime Focus Technologies. “Visitors will also get a glimpse of PFT’s innovative solution for centralization, which eliminates duplication of effort across global content operations, and helps achieve lower total cost of operations.”

PFT will be showcasing the following at IBC 2019:

CLEAR Vision Cloud — AI-led Micro Services for Entertainment & Sports:

  • AI for Entertainment: Drawing on collective intelligence of the industry’s most sophisticated AI solutions and PFT’s homegrown models, Vision Cloud powers ready-to-use micro services that automate strategic operations like content segmentation, thumbnail creation, cataloguing of library content, conformance of content during remastering, etc. Vision Cloud provides assistance for core operations like promo creation and OTT highlights compilation. It helps content creators drive speed, scalability, reduce total cost of operations and unlock new revenue opportunities
  • AI for Sports: Vision Cloud mimics human cognition to identify sporting action with extremely high accuracy, helps produce highlight packages in near real-time, and delivers immersive viewing experiences to engage fans like never before. The solution delivers video notifications for key events, powers dynamic Video Scorecards, enables users to search for match events, and helps measure in-stadia brand impressions for greater ad monetization.

Centralization: Automated Content Operations for global enterprise, centralized — Adopting centralization removes the redundant effort spent across global locations for international broadcast operations, promo operations and distribution.

Content Acquisition Portal: A central portal for managing Content Acquisition and associated processes — Provides a central, secure, work order managed solution for content acquisition and the associated processes – including evaluation, editorial, enrichment & archival.


Promo Operations Automation: Business process orchestration for promo creation, with auto assist versioning & delivery — An industry-first functionality to automate the entire promo operations workflow, including auto assist versioning with native integration of Adobe Premiere Pro CC and After Effects.

Production Supply Chain Automation: An online/SaaS collaboration suite that provides all team members — from a small team to thousands of users — a secure, one-stop-shop for all their production needs. From pre-production location and test footage to scripts and prep documents to Dailies to VFX footage to every single cut to all marketing materials — users can easily and securely access and manage all project assets in DAX Production Cloud.

Mastering Automation: Domestic and international syndication, automated — A solution that makes domestic and international syndication across linear and non-linear platforms more efficient and cost-effective, thanks to automation by leveraging CLEAR Compliance Data Model, caption re-timing feature and Profanity Check tool for compliance auto QC for captions and subtitles.

For more IBC 2019 coverage, click here.


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