Katz Signs Sales Partnership With Transmit.Live
Media sales organization Katz Media Group and Transmit.Live, a live-stream marketplace signed an exclusive sales partnership under which Katz will be the exclusive sales representation partner of Transmit’s live premium inventory.
The companies said: “This partnership brings premium live video inventory to a market where it’s in short supply.” With new split-screen ad formats, advertisers can integrate their message within live programming, such as sports, concerts, gaming events and entertainment.
The split-screen ad formats are designed specifically to reach attentive viewers at scale and not disrupt the live video experience. Additionally, advertisers will be able to forecast and precision target live audiences with mass reach while receiving industry-standard measurement and real-time, programming-level reporting.
“Live streaming content consumption is exploding. Working with Transmit.Live enables Katz to align our partners with premium live content in a first-of-its-kind live streaming marketplace,” said Mark Gray, CEO of Katz Media Group. “In this unified ecosystem, brands can reach large addressable audiences at scale and in real-time, from a single point of entry.”
“We are thrilled to work with Katz as our exclusive sales partner,” said Scott Young, co-founder/COO of Transmit.Live. “By leveraging our software, Katz connects advertisers with a unique solution that dynamically integrates their message into relevant live programming, across all screens, without disrupting the live stream experience.”