Agencies To Buy 2020 Spot Via New Cloud

The orders will use Open TVB and the TIP Compatible Format. More than 2,000 local TV and radio sellers have already been trained by Hudson MX on the “pre-buy” process with additional campaign management training to be provided for all rep firms, TV and radio broadcasters in preparation for 2020 orders starting in mid-September.

In preparation for the 2020 local TV and radio Annuals buying season, Hudson MX, a provider of cloud-based software that modernizes local media buying, announced today that it expects more than 20 agencies using Hudson MX’s BuyerAssist platform to send out over $1 billion in 2020 orders in the fourth quarter of 2019 on behalf of hundreds of national advertisers.

These orders will be executed using the open TVB3.2 format and delivered through multiple channels, including the AgencyCloud APIs which are compliant with the new TIP (Television Interface Practices) standards and the foundation of the end-to-end integration with WideOrbit.

In preparation, the company is offering a brief training session for all local sellers. Training will cover a seller preparedness checklist and review how sellers can benefit from the open TVB3.2 order format.

The process for receiving standard spot orders and for submitting both makegoods and delivery logs will seem similar to existing processes with few noticeable differences. However, the open format enables buyers and sellers to begin the transition to advanced APIs designed by the new TIP standards group for increased transactional efficiency at each stage of the workflow.

“Migrating to the open TVB3.2 order standard is an important prerequisite for the evolution of our industry as we seek to solve the challenges facing local TV and radio today,” said Jay Stevens, president of Hudson MX. “Not only does this open standard allow for greater flexibility and continued iteration, but also uniquely enables multiple transactional types, including impression-based Private Marketplace buys. We are grateful for the continued support, vision, and guidance the TIP consortium has provided.”

All individual sales people who have ever received an RFP from an agency that uses BuyerAssist for local tv and radio will automatically receive an invite to complete a brief online training session covering the updated process for receiving ordering, handling makegoods, and supplying agencies with daily delivery logs.


“Hudson MX is a key participant in TIP and driver of change in our industry,” said Brett Jenkins, EVP, chief technology officer at Nexstar Media Group and founding member of the TIP Initiative. “We are excited to work with them and many other system providers to introduce standardized improvements to pre-sales and stewardship communications.”

Broadcaster Seller-Direct Training Schedule

  • Monday, Sept. 16, noon ET — Pre-buy training for all audiences
  • Monday, Sept. 16, 1 p.m. ET — Ordering/makegood training for direct sellers
  • Wednesday, Sept. 18, noon ET — Pre-buy training for all audiences
  • Wednesday, Sept. 18, 1 p.m. ET — Ordering/makegood training for direct sellers
  • Tuesday, Oct. 1, noon ET— Pre-buy training for all audiences
  • Thursday, Oct. 3, 1 p.m. ET — Ordering/makegood training for direct sellers

Rep Firm Training Schedule

  • Monday, Sept. 16, 3 p.m. ET — Ordering/makegood training for reps
  • Wednesday, Sept. 18, 3 p.m. ET — Ordering/makegood training for reps

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