Mags Do Heavy Lifting Over Labor Day
Despite preemptions for football and coverage of Hurricane Dorian, entertainment magazines rose in the Labor Day holiday session ending Sept. 8 as shows aired tributes to the late Valerie Harper.
In the overnights the big news on the rookie front was strong first weeks for both The Kelly Clarkson Show and Tamron Hall.
Back in the national ratings, Entertainment Tonight climbed 4% to an eight-week high 2.5 live-plus-same-day national Nielsen rating. Access jumped 10% to a 1.1, pulling even with a steady TMZ; and Extra surged 11% to a 1.0, while racing ahead 25% among women 25-54.
Access, Extra and Daily Mail TV were the only magazines in the top seven to maintain all of their ratings from last year.
Inside Edition led the magazine group with an unchanged 2.6.
However, a majority of programs were flat to down in the traditionally slow holiday frame. For example, household ratings steamroller Judge Judy, which was partly in repeats, took a 5% breather to a still overpowering 6.1 and dominated the entire syndication chart for the sixth week in a row.
Dr. Phil, also in reruns, dipped 4% to a 2.2, but continued to operate at the top of the talkers for a notably 157 weeks in a row.
Live with Kelly and Ryan took the wraps off its 32nd season, holding its ground at a 1.9 and capturing syndication’s silver medal in talk for the 28th consecutive week.
Ellen DeGeneres, which like Phil, did not begin its new season during the frame, was third, remaining at a 1.4.
Meanwhile, overcoming big-market preemptions and schedule upheavals for 9/11 memorial coverage, the two closely watched talk newcomers that launched on Sep.9 nevertheless did very well in their first week.
The Kelly Clarkson Show was the biggest first week of any first-run program launched in the last six years, with a 1.5 rating/5 share weighted metered market average for its primary runs. This included increases over year-ago time periods of 50% in New York, 86% in Los Angeles, 133% in Boston and 140% in San Francisco.
Clarkson also climbed 25% on average in the advertiser-coveted women 25-54 age group. The show’s strongest performance was in Nashville where it clocked a huge 5.7/16 at 9 a.m., taking the station’s time period up 30% from last year.
Also generating plenty of positive ratings buzz, Tamron Hall notched a 1.2/4 weighted average in the overnights, the best first week of any syndicated talk show in five years other than Clarkson’s.
In addition, Tamron finished first or second in its time periods in six of the top 10 markets including year-over-year gains of 19% in New York, 43% in L.A., 44% in Philadelphia and Atlanta and 80% in Houston. The talker’s highest numbers were a 2.8/7 in Memphis at 1 p.m., up 40% from its lead-in, and a 2.5/8 in West Palm Beach, Fla., at 10 a.m., up 38% over what Dr. Oz did in the same slot last year.
By comparison, the most recent talk entry, Mel Robbins, opened Sept. 16 with a preliminary weighted premiere 0.4/2 for all telecasts in the metered markets, which was down 50% on average from the show’s year-ago time periods.
The week’s top-rated daytime talk shows in the women 25-54 demo were:
- Dr. Phil (1.0, +11% from the week before)
- Live with Kelly and Ryan (0.9, +13%)
- Ellen DeGeneres (0.6, +20%), tied with Maury (0.6, -14%)
- Steve Wilkos (0.5, unchanged)
In the household rating rankings that follow, % change is from the previous week; * indicates a new season-high rating; ** indicates a new season low; NC indicates no change from the previous week; NA mean not applicable.
Dr. Phil (CTD) 2.2 -4%
Live with Kelly and Ryan (Disney-ABC) 1.9 NC
Ellen DeGeneres (WBDTD) 1.4 NC
Maury (NBCU) 1.2 NC
Rachael Ray (CTD) 1.0 NC
Steve Wilkos (NBCU) 1.0 NC
Steve (NBCU) 0.9 NC
Wendy Williams (Debmar-Mercury) 0.9 NC
Dr. Oz (Sony) 0.8 -11%
Face the Truth (CTD) 0.6 NC
The Doctors (CTD) 0.5 +25%
The Real (WBDTD) 0.4 -20%
Jerry Springer (NBCU) 0.4 NC
Pickler & Ben (Disney-ABC) 0.3 NC
Judge Judy (CTD) 6.1 -5%
Hot Bench(CTD) 2.0 -5%
People’s Court (WBDTD) 1.2 -8%
Judge Mathis (WBDTD) 0.9 NC
Divorce Court (20th Television) 0.7 NC
Caught in Providence (Debmar-Mercury) 0.5 NC
Family Feud (Debmar-Mercury/FMNA) 5.7 -2%
Wheel of Fortune (CTD) 4.8 NC
Jeopardy (CTD) 4.6 +5%
Who Wants to Be a Millionaire (Disney-ABC) 1.3** -7%
Funny You Should Ask(Entertainment Studios) 0.5 NC
Right This Minute (Disney-ABC) 1.2 +9%
OFF-NET TRUE CRIME
Dateline M-F (NBCU) 1.2 NC
Live PD: Police Patrol (Sony) 1.0 +11%
True Crime Files (20th Television) 0.3 NC
SCRIPTED OFF-NET POLICE PROCEDURAL
Chicago P.D. (NBCU) 0.9 +13%
Inside Edition (CTD) 2.6 NC
Entertainment Tonight (CTD) 2.5 +4%
TMZ (WBDTD) 1.1 NC
Access (NBCU) 1.1 +10%
Extra (WBDTD) 1.0 +11%
Daily Mail TV (CTD) 0.9 NC
Page Six TV(20th Television) 0.5 NC
Celebrity Page (Trifecta) 0.2 NC
Big Bang Theory (WBDTD) 3.7 +3%
Last Man Standing (20th Television) 2.1 NC
Modern Family (20th Television) 1.5** -6%
Two and a Half Men (WBDTD) 1.3 +8%
The Goldbergs(Sony) 1.2 NC
Family Guy (20th Television) 1.0** -9%
Mike and Molly (WBDTD) 1.0 NC
Black-ish (Disney-ABC) 1.0 -9%
Seinfeld (Sony) 1.0 NC
Mom (WBDTD) 0.8 NC
Two Broke Girls (WBDTD) 0.8 -11%
OFF-NET WEEKLY HOURS
Dateline Weekly (NBCU) 3.1 +3%
NCIS: New Orleans (CTD) 1.4 +8%
Law & Order: Criminal Intent (NBCU) 1.3 +8%
Chicago P.D. (NBCU) 1.2 NC
Castle (Disney-ABC) 1.1 NC
Madam Secretary (CTD) 0.9 +13%
Major Crimes (WBDTD) 0.9 +13%