Escape To Be Rebranded As Court TV Mystery
Katz Networks, part of The E.W. Scripps Co., will rebrand its multicast network Escape as Court TV Mystery on Mon. Sept. 30.
Court TV Mystery will continue the mission of Escape, which targets women 25-54 with programming anchored in true-crime and is available in 103.5 million homes representing 94% of the United States. Court TV Mystery’s lineup will include the long-running, top-rated crime series The First 48, Forensic Files, American Greed, FBI Files, Crime Watch Daily, Unsolved Mysteries and more.
“Court TV Mystery will continue to focus on true-crime programming but will now be powered by one of the most recognizable brands in television history,” said Jonathan Katz, president-CEO of Katz Networks. “While increasing consumer recognition, aligning the two networks also creates increased marketing and co-promotional strength and the ability to naturally share content. We have begun producing true-crime docuseries and documentaries for Court TV, drawing from the nearly 100,000 hours of footage in the original network library.
“This compelling content will premiere on Court TV then have a home on Court TV Mystery, giving the millions of consumers who are hungry for the real-life drama of true-crime programming more opportunities to watch and enjoy it.”
Katz rebooted Court TV, the nation’s only network devoted to live, gavel-to-gavel coverage, in-depth legal reporting and expert analysis of the nation’s most important and intriguing trials, across multiple platforms in May. Court TV Mystery joins a growing group of Court TV brands in the Katz portfolio, including the Court TV network, mobile app and the just-launched Court TV podcast.