Meredith, Southern Living Partner On Show
Meredith Corp. said today that its Local Media Group will launch a new Southern Living television show starting in April 2020. It will air in all 12 of Meredith’s local television markets including Atlanta, Nashville, Greenville, S.C., and Mobile, Ala.
The Southern Living Show will celebrate the Southern lifestyle and cover food, home, travel, and style. The program will be hosted by Ivy Odom, the host of Southern Living’s Hey Y’all video series on IGTV. Viewers can get a sneak preview of the new show this holiday season when Meredith’s 17 television stations air four holiday-focused The Southern Living Show specials starting around Thanksgiving.
“The Southern Living Show represents another outstanding collaboration between Meredith’s Local and National Media Groups,” said Patrick McCreery, Local Media Group president. “Southern Living’s award-winning content featuring recipes, home and gardening, and Southern culture will strike a chord with viewers all over the country.”
Production of The Southern Living Show will be a joint effort between the team at Meredith’s Food and Video Studios in Birmingham and WSMV Nashville. The premiere episode will debut the first weekend of April 2020. The series will feature 17 original episodes as well as four Holiday 2020 special programs.
“Southern Living has become a powerhouse brand in video, and I have no doubt that Ivy’s Southern charm will appeal to viewers in all of Meredith’s local markets,” said Sid Evans, editor in chief of Southern Living magazine. “The fact that The Southern Living Show will air beyond the South in markets like Phoenix, Portland, and Hartford/New Haven speaks to the strength and relevance of the Southern Living brand as well as the continued rising popularity of the South.”
The Southern Living Show follows the success of PeopleTV’s entertainment show People Now Weekend, which is broadcast across Meredith’s TV stations. Meredith’s Local Media Group will launch a daily People Now broadcast in fall 2020.