The Southwest Media station will join the network on Aug. 18 and will rebrand itself as MyKCSGTV.
KCSG Salt Lake City (DMA 35), owned by Southwest Media, will become an affiliate of My Network TV, beginning Monday, Aug. 18 and will brand itself “MyKCSGTV.”
In making the announcement, Ray Hardy, the station’s general manager stated, “KCSG is excited about the opportunity to be affiliated with MyNetworkTV. Being with a major network enhances our programming with target demos we have not had before.”
Paul Franklin, MNT executive vice president, MyNetworkTV, added, “We are excited to partner with KCSG-TV to bring My Network TV programming to Utah. The station’s local programming has helped them build an excellent relationship with their community and will serve as a great platform for our weekly primetime lineup.”
A complete MyKCSGTV programming schedule including updated morning and mid-day lineups for fall 2008 will be forthcoming. KCSG can be found over-the-air on channels 4 and 16, cable channel 6, Dish Network channel 37, DirecTV channel 44 and Mesquite channel 99.
KCSG presents local news Monday-Friday 7-8 a.m.; 5:30-6 p.m.; and 9-10 p.m. and weekends 9-9:30 p.m. as well as local sports program, Sports Jam at 9:30-10 p.m.