Fox News Digital Delivers Record Month In Multiplatform Views
Fox News Digital finished the month of October delivering its largest month of multiplatform views to date, and notching its ninth consecutive month topping CNN.com in total views and 13th straight month outpacing CNN.com in total minutes, according to Comscore.
Fox News Digital secured 1.9 billion multi-platform views, (a 24% increase from October 2018) and 4.1 billion total minutes (a 10% increase from October 2018). Fox News Digital also finished at No. 1 in the news competitive set, outpacing CNN.com (1.8 billion/3.4 billion), NYTimes.com (1.2 billion/1.1 billion) and WashingtonPost.com (468 million/1.2 billion) in total views and total minutes.
The month of October also saw Fox News Digital deliver approximately 102 million multiplatform unique visitors among the 18+ demographic and 105 million in the 13+ news set, making October the eighth month in the calendar year with over 100 million multiplatform unique visitors while CNN.com decreased 4% month over month in multiplatform unique visitors. The strong performance also helped drive Fox News Digital among the top news brands in the country ahead of Washington Post, New York Times and USAToday.com in key measures like unique visitors, total views, and total minutes.
For the 62nd month in a row, Fox News continued to be the No. 1 most-engaged news brand on social media in October with over 48 million interactions (Facebook, Twitter, Instagram), according to Socialbakers. October also marked the highest month ever of Instagram interactions, up 8% from September 2019 and marked the 42nd consecutive month that Fox News has been the number one most engaged news entity, delivering a 64% increase compared to last year.
Finally, for the 11th month in a row, the Fox News Mobile App surpassed the CNN Mobile App in Unique Visitors, with 7.8 million versus CNN’s 6.8 million.
Following Fox Business’ brand refresh, FoxBusiness.com saw 91 million multiplatform views, up 34% compared to October 2018 and a 32% increase since September 2019. Additionally, FoxBusiness.com hit records across the board, reaching its highest month ever for multiplatform unique visitors (18 million), multiplatform total views (91 million) and multiplatform total minutes (164 million).