Applicaster To Deliver Mobile App To WGN America
Applicaster today announced it has partnered with Nexstar-owned WGN America to build the media organization’s first mobile experience. WGN America is the flagship entertainment network of Nexstar Media Group and is nationally distributed across 75 million homes historically via cable, satellite and telecommunications.
The new WGN America app was developed using Applicaster’s SaaS app management platform, Zapp, to provide users with a seamless digital experience across multiple connected platforms. The app lets users experience WGN America content outside of traditional linear environments with enhanced capabilities to easily browse and view programming, as well as explore widgets like the WGN trivia game.
“As a media organization that is constantly generating fresh content for our viewers, it is important that we are able to reach audiences independent of device and location,” said Brian Dollenmayer, WGN America’s chief marketing officer. “Applicaster’s platform has allowed us to quickly and efficiently create an engaging, user-friendly app experience to drive audience interaction. Media consumption is continually changing, and our work with Applicaster has enabled us to extend viewership and interaction beyond the historical viewing experience.”
The WGN America app allows the organization to diversify its content distribution strategy, providing consumers with a platform to enjoy WGN America content on their own time. On the backend, the flexibility of Applicaster’s Zapp platform allows WGN America to easily and efficiently iterate based on audience feedback without additional resources. Applicaster’s pluggable architecture has also enabled WGN America to build their app utilizing best-of-breed components from multiple third-party providers to deliver the best audience experience possible.
“Our goal from the start has been to help media companies evolve and thrive in the changing digital landscape,” said Jonathan Laor, Applicaster CEO and co-founder. “We’re delivering on this mission for WGN America by bridging the gap between linear TV and mobile environments to create a consistent experience for their audience.”
The WGN America app will be available on iOS, Android, and tvOS.