Rockbot’s New TV Platform Designed For Business
Rockbot, the company that created the smart music platform for businesses, has launched what it’s calling “the first multichannel streaming TV platform designed for businesses; from stand-alone, local businesses to the nation’s largest multi-location brands.”
Rockbot TV is an OTT-delivered platform that provides a number of customizable tools and features for businesses to use to create the optimal experience for their customers.
With backing from investors that include Google Ventures and Universal Music Group, Rockbot has a track record of providing streaming media services to such nationwide businesses as Panera Bread, Anytime Fitness and Neiman Marcus. Now, for the first time, the company says it is providing businesses with an alternative to the consumer and resisdential-focused services provided by legacy pay TV providers.
“Millions of consumers watch TV out of home each year. Nielsen estimates that 11% of sports viewership alone takes place out of the home (OOH). Rockbot TV is the first OTT platform targeting this $4B industry,” said Garrett Dodge, CEO of Rockbot. “Until now, businesses had no alternative than to use cable and satellite TV platforms designed for residential consumer use. Rockbot TV has the technology and toolset designed for the needs of businesses and the content designed specifically to engage their customers.”
Rockbot TV has an added benefit to channel and content providers. With the potential of reaching millions of out-of-home viewers, channels now have the opportunity to reach and expose their brands new audiences. The company has signed a number of content providers to the platform, including cable favorites and streaming only channels in the following genres:
- News — QuickTake by Bloomberg, Bloomberg TV, Top Stories by Newsy
- Sports —FTF-For the Fans (formerly Eleven Sports), World Poker Tour (WPT), Stadium, ACC Digital Network, EDGEsport, SportsGrid (sports gambling channel)
- Social Media Favorites — People are Awesome, FailArmy, The Pet Collective, Poke My Heart
- Lifestyle — Fashion TV, Outside TV+, Insight TV, GoPro
“At Outside TV, we strive to be everywhere our active viewers are watching content. Being available on Rockbot’s new multichannel streaming platform provides us with the opportunity to continue to build our video brand while also showcasing our visually engaging content,” said Dennis Gillespie, head of distribution, Outside TV.
Among the features Rockbot TV offers businesses are automatic daily scheduling that allows business owners to optimize the TV experience for customers throughout the day, centralized control and management of any number of locations, the ability to add marketing and branding to the venue’s TV experience, and more.