Nexstar Digital Partners With Mediaocean

The alliance is desinged to enable the buying of OTT, display, video and linear on Mediaocean’s Spectra platform.

Nexstar Digital today entered into a multiyear partnership with Mediaocean and its Connect Partner Program. The partnership lets advertisers use Mediaocean’s Spectra Platform to access Nexstar’s premium OTT, digital video, display, streaming audio and linear broadcast inventory.

According to the companies, “for the first time, advertisers can now shape multichannel, multimarket media buys across OTT, linear television and all other digital channels, resulting in comprehensive cross-platform reach and frequency control to generate a greater return on their marketing spend.”

The partnership is effective immediately, with Nexstar Media’s advertising inventory available through Spectra beginning today.

Nexstar Digital will bring to the partnership:

  • Nexstar’s audience across 115 markets, 317 mobile apps, and 142 websites, reaching 63% of U.S. TV households.
  • Over 106,000,000 unique visitors per month across all Nexstar Digital properties.
  • Curated inventory and multi-channel activation with custom data modeling by brand and/or campaign KPIs.
  • Flexible execution options to reach target audiences across a broad spectrum of supply and devices.
  • Access to Nexstar’s proprietary video solutions marketplace, NXD Platform
  • Either managed service or SaaS offerings with a broad range of support to power media performance.

As part of this partnership, Mediaocean has fully integrated Nexstar Digital’s video and OTT inventory into its Spectra Platform, which it says “supports the largest advertising agencies in the world with the latest tools and technologies.” As a result, agencies can now leverage Spectra to discover, customize and access the complete suite of Nexstar Media Group’s advertising inventory [both digital and linear].

“By tapping into Nexstar Digital’s first party-data,” the company says, “technology, and creative, advertisers get the ability to deliver messages directly to changing audiences across geographies.”

BRAND CONNECTIONS

“Mediaocean has remained committed to providing marketers with seamless and automated access to video inventory, wherever the audience may be,” said Ramsey McGrory, CRO, Mediaocean. “Our integration with Nexstar is crucial to that mission and we are excited to offer agencies and advertisers the ability to reach local audiences at scale with efficiency.”

“At Nexstar Digital, our entire value proposition is based on increasing the reach, effectiveness and efficiency of our client’s advertising, and this new partnership with Mediaocean marks the latest iteration of that effort,” said Warren Kay, chief revenue officer, Nexstar Digital. “By accessing our inventory and first-party data, marketers now have the ability to seamlessly move dollars between linear and digital platforms, ensuring they reach the right consumers at the right moments.”

Nexstar Digital provides advertisers and agencies with the ability to reach their audiences at scale across OTT, digital video, and display, in a brand-safe environment. Nexstar’s data enriched audiences create unique opportunities to maximize unduplicated reach within a multimedia mix model.


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