Michele DeSelms Named WOOD Community Strategy Manager
Nexstar NBC affiliate WOOD Grand Rapids, Mich. (DMA 45), has appointed Michele DeSelms community strategy manager. This role includes overseeing the station’s Connecting with Community brand and partnerships, as well as nonprofit alliances and community outreach projects. DeSelms will help shape the future of the community engagement opportunities with coverage both on-air and online.
DeSelms made Grand Rapids her home in 1998 to help launch the first 10 p.m. newscast at WXMI. There she became the primary anchor for 18 years. Prior to that she anchored in Columbus, Ohio; Rockford, Ill.; and Lexington, Ky.
Most recently DeSelms worked with Mattawan Public Schools, Michigan Department of Corrections, Amway Corporate, River Bank Run, Kids’ Food Basket Ready to Run and more in helping to present their stories on social media.
“WOOD TV has an outstanding legacy of community service and engagement in West Michigan.” Julie Brinks, general manager, said. “Michele is the perfect individual to bring her broadcasting experience and passion for community to the role at a time when the industry is rapidly evolving. Her leadership will enable us to create conversations and partnerships that can bring positive impact and understanding within our diverse communities through the power of local media.”