Univision, Televisa To Bring ‘Univision’ Branded Channel To Latin America
Univision Communications and Televisa today announced a distribution arrangement that would make a Univision-branded linear television channel available across the region in early 2020.
The 24-hour pay TV channel will be initially distributed across 17 Latin American markets, excluding Brazil. The network will be operated by Televisa, which will also handle distribution and ad sales. Univision and Televisa will collaborate on programming and marketing for the channel.
This Latin American version of the No. 1 Spanish-language broadcast network in the U.S. will feature what the companies called “a robust content line-up, including innovative and popular productions from Univision Studios and Televisa.”
Programming from Univision Studios will include daily favorites such as morning show Despierta América (Wake Up America), entertainment magazine El Gordo y La Flaca (The Scoop and the Skinny), news magazine Primer Impacto (Prime Impact) and more. Rounding out the lineup and complementing the Univision programming will be a slate of top content produced by Televisa including some of the most popular novelas in the world.
“Through this new channel, millions of people in Latin America will be able to access premier content, through an authorized network, across the region,” said Fernando Muñiz, general director of Televisa Networks and Televsa Internacional. “We continue to experience rapid growth all over the world due to partnerships with outstanding media players, as Univision, and we are excited to take the next step of this expansion in Latin America.”
“For decades, the Univision brand has been synonymous with outstanding programming that entertains, informs and empowers Hispanics in the U.S. – and part of that has been by telling stories about the people and stories that they care about from Latin America,” said Glenn Dryfoos, EVP, business affairs and general counsel for Univision Networks. “We couldn’t be more excited to be introducing Univision to new audiences in these 17 countries that are closely connected through culture, history and family.”