WDJT Expandings Weekend, Morning Newscasts
Weigel Broadcasting, is lengthening newscasts on both its CBS affiliate WDJT and independent WMLW Milwaukee (DMA 35).
Beginning Saturday, Jan. 25, the weekend editions of the CBS 58 News at 10 p.m. become hour-long broadcasts with more news, weather, sports and political coverage. Additionally, on Feb. 3, the CBS 58 Morning News, airing every weekday from 4:30 to 7 a.m. on WDJT, will expand for an additional hour on WMLW from 7 to 8 a.m. WMLW currently carries a nightly hour-long CBS 58 News at 9 p.m.
“We understand that viewers are busy and need many different time periods to watch newscasts. With this expansion, we are giving them more opportunities to get the news they need.” said Kent Harrell, news director.
“We are growing our news across our on-air platforms,” said Mark Strachota, VP-GM of Weigel’s Milwaukee stations. “This is an investment that pays off for our viewers as it allows us to provide more local news, weather, political coverage and community events for Southeast Wisconsin.”