DMA 89: SAVANNAH

TCT Buying WSCG Savannah, Ga. For $3M

Lowcountry Media sells the Georgia multicast affiliate to TCT Network’s Radiant Life Minstries.

Radiant Life Ministries, a programming affiliate of TCT Network, today announced its pending acquisition of independent WSCG Baxley-Savannah, Ga. (DMA 89), from Lowcountry 34 Media.

WSCG reaches more than 1 million people throughout coastal Georgia and South Carolina. The total consideration of the transaction is $3,000,000.

Lowcountry is based in South Carolina and is led by Jeffrey and Janet Winemiller.  The Winemillers own and operate several other media-related companies. Jeff Winemiller says “We are very pleased with the sale to TCT. Their programming will be a wonderful service to our viewers.”

WSCG (formerly WGSA) signed on the air in May 1992. It was acquired by Lowcountry in 2017. WSCG is a full-power television station serving Savannah, the South Carolina Lowcountry and Southeast Georgia, and is the only locally owned, independent television station in the market.

The station programs 12 channels blending a commitment to celebrating local people and events with syndicated programming from multicast networks including Heroes & Icons, Ion and The Justice Network.

TCT Network currently airs three channels and reaches over 60 million homes through satellite, multisystem cable services, on-air broadcast, mobile applications and the internet. TCT said it offers “exclusive programming that is relevant for today’s generations, addressing topics and issues that affect our everyday lives, and engaging the whole family with an array of fresh and relevant program choices.” Founded in 1977, TCT is based in Marion, Ill.

BRAND CONNECTIONS

Greg Guy of Patrick Communications represented the seller as the exclusive broker in this transaction. The transaction is expected to close in the first half of 2020 pending regulatory approval.


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