Comscore, CBS Reup Ratings Deal

The agreement sees 27 CBS-owned stations in 17 major U.S. markets continuing their use of Comscore local ratings currency.

Comscore today announced a multi-year partnership with all 27 CBS Local Television Stations. Under the agreement, the stations will be continuing their use of Comscore local television and advanced automotive and political currencies.

“CBS Television Stations has been a long-term customer of Comscore, and we are honored they have chosen to continue our partnership,” said Bill Livek, Comscore CEO and executive vice chair. “We look forward to continue providing superior cross-platform measurement that provides granular insights and unlocks opportunities for each station.”

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