Comscore Offers Congressional District Ratings

The new solution matches advanced audience segments to congressional districts to help TV stations optimize political advertising sales.

Comscore today introduced a new product that it says provides “unique, granular insights on local television audiences precisely matched to U.S. congressional district boundaries. By transcending established local market definitions, Congressional District Ratings give local TV sellers the ability to drive higher ad revenue among political advertisers.”

The power of Comscore Congressional District Ratings comes from Comscore’s proprietary advanced political and demographic data. Comscore said it can now deliver custom geography reports that are built from the ZIP code level up while leveraging its massive-scale TV measurement footprint of more than 30 million households.

“Having detailed TV ratings information can be highly effective in reaching and influencing voting audiences, particularly in the dozens of highly contested battleground districts where the margin for error is razor thin,” said Steve Walsh, Comscore EVP, national and local markets. “We’re thrilled to be introducing a solution that meets a critical need in the political advertising arena.”

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