Customized sites offer radar display and severe weather alerts.
AccuWeather Inc. has launched a new Internet Partner program that provides television stations a free weather Web site with, according to AccuWeather, “the station’s own look and feel, best-of-breed weather content and enhanced traffic promotion.” More information on the AccuWeather Internet Partner program will be available at the company’s booth (#C4314) at NAB2006.
The AccuWeather Internet Partner program is designed, the company claims, “to deliver to the station a powerful weather presence on the Web within a simple and profitable” business model:
- AccuWeather collaborates with the station to design the weather Web presentation to the station’s own specifications, producing a page design customized to that market.
- The station provides the frame of the page, including any ads that the station chooses to include and sell, allowing the station to monetize its page views.
- AccuWeather provides the “up-to-date, accurate, localized” weather information, plus an ad within the content section. The ad covers AccuWeather’s serving and data management costs, so the station pays nothing for the content and service.
- The station retains the page view credit and revenue for ads that it serves, “while building the power of the station brand on the Internet with an attractive, informative weather presentation that draws viewers.”
An added advantage to the Internet Partner program, AccuWeather says, is the additional active promotion that AccuWeather provides to the station on the AccuWeather.com weather Web site. Every time a visitor to the AccuWeather.com site requests a forecast for a community within the station’s viewing area, AccuWeather.com displays a link to the station’s Web site along with the local forecast. This gives Internet Partners brand exposure among the over five million unique users who visit the AccuWeather.com site each month.
Participants in the AccuWeather Internet Partner program also automatically receive free page redesigns to incorporate new Web content as it becomes available. Among AccuWeather’s new weather content coming this summer are:
- A new radar display that allows Web site users to see their precise location on the radar and determine the exact time a storm will reach them. Accompanying this forecast will be a plain-language display explaining to the user what the impact of the storm will be to them.
- Alerts of severe weather, delivered from the station’s Web site via e-mail or wireless SMS to viewers who have requested them. The station’s brand comes with these alerts.