Vela Announces Third Sales Hire In 90 Days

Vela, a provider of Volicon-replacement systems for broadcast, television and MVPD organizations, has named Tracy Connors to lead Southeastern United States sales activities and manage select strategic accounts.

She is the third of three recent sales hires and completes the staffing of Vela’s worldwide sales team. The two other recent additions are Kevin Lichtman, taking over Northeastern U.S. and Latin America Sales, and Justin Lello, filling the EMEA Sales Director position. Both Lichtman and Lello are sales veterans with relevant experience that allows them to be immediately effective for Vela.

Over the past six years, Connors managed Southeastern U.S. Sales at Digital Broadcast Inc. and has extensive advertisement sales experience prior to that. She brings a comprehensive understanding of Vela’s largest customer-base, based on working at WJHG-TV Panama City,  Fla., five years as sales manager and five years as president/general manager.

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Vela’s systems provide compliance monitoring, multi-viewing, 24×7 logging, AirChecks, competitive station monitoring and analytics, newsroom, OTT monitoring, social media integration, and more capabilities that provide many unique Vela-only benefits.


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