She joins from UPN; will be in charge of talent and casting.
Lori Openden has been named CW senior vice president, talent and casting. The announcement was made today by Dawn Ostroff CW’s president of entertainment.
Openden, who will report directly to Ostroff, will oversee the casting of series regulars, recurring roles and guest stars on all CW programming as well as talent development for the network.
“Lori is an industry veteran with a reputation for discovering major talent and establishing wonderful relationships throughout the creative community,” Ostroff said. “She will play a crucial role as we build the CW into the new home for the brightest stars of today and tomorrow.”
Openden has been senior vice president, talent and casting at UPN since August 2005. Before joining the network, she was a consultant and casting executive for UPN beginning in July 2003. Prior to UPN, she had been a freelance casting director working on several pilots and series such as 8 Simple Rules and made-for-television films for both broadcast and cable networks.
From 1985 to 1999, Openden had been in the casting department of NBC, rising to the post of senior vice president, talent and casting. During her tenure, she supervised the casting of hundreds of pilots and series, including ER, Friends, Seinfeld, Frasier, Law & Order, Will & Grace, Homicide: Life on the Street and West Wing. Additionally, she was directly involved with more than 500 long-form projects at NBC.