Fox Sports Mexico Uses Grabyo To Shift Live Production To The Cloud
Fox Sports Mexico has partnered with Grabyo to transition its live digital video production to the cloud. Using Grabyo, the broadcaster will reach sports fans across Mexico with live and real-time video across its digital channels, delivering content remotely and safely during the COVID-19 pandemic.
The broadcaster holds media rights to many of the world’s premier sporting events. At a time when very little live sport is taking place, it is using Grabyo’s cloud-native platform to deliver new live experiences across its social, mobile and OTT channels.
Fox Sports Mexico used Grabyo’s advanced live production capabilities to broadcast the 2020 NFL Draft to its website and OTT platform, Fox Sports App. The broadcast was delivered in high-fidelity, entirely in the cloud, and localized for Spanish-speaking audiences using a commentator to translate.
Live production in the cloud is highly flexible and agile, requiring no additional hardware or software. Using minimal resources and staff, the broadcaster’s digital team was able to set-up and produce the show remotely, from anywhere in the world, using any laptop/PC with an internet connection. Producers were able to collaborate within Grabyo to deliver various aspects of the broadcast, from graphic overlays to managing the stream and running the show.
By delivering live broadcasts to social, mobile and OTT platforms, Fox Sports Mexico’s live content is highly accessible. With much of the world at home, video consumption is greatly increased. Ensuring content is available across any device is key in ensuring the broadcaster’s channels are the primary destination for sports coverage.
Jeff Fenley, commercial director of Latin America at Grabyo, said: “We’re delighted to be working with Fox Sports Mexico to enhance their live content on digital platforms. It’s a smart step to ensure that its staff is able to continue working safely during the current COVID-19 situation but is also a strategic move to be more agile and flexible when it comes to live production. It will be able to produce even more live content optimized for Mexican audiences, tailoring everything from content, to language and beyond. We’re excited to see what they do next.”
Ernesto López, production and programing VP at Fox Sports Mexico, added: “Our aim is to provide the highest quality sports coverage for all sports fans across the country. Shifting to the cloud for our live and real-time video production helps us to achieve that. We know sports fans want to access the latest news and keep up to date on their smartphones, online and across social media, so we have taken steps to ensure that we can produce live content suited to those platforms, satisfying the growing demand for live coverage online.”
Alongside enhancing its live production, Fox Sports Mexico will also use Grabyo to clip, edit and deliver real-time clips and social videos to its digital channels. To be truly multiplatform, Fox Sports Mexico will tailor its content formats for its social channels. VOD clips are accessible anywhere, at any time and create touchpoints with fans outside of live broadcasts or live sport, which is essential at a time when very little live sport is taking place.