Brian Lin Joins OTT Ad Solutions Company MadHive As Chief Product Officer
MadHive, an OTT advertising solutions company, today added Brian Lin as chief product officer. This comes on the heels of MadHive’s local reach extension products growing revenue and expanded partnerships with broadcast giants, the company said.
“We are seeing explosive growth in OTT and local, and we have an exciting opportunity to avoid some of the issues that we had with digital early on,” said Adam Helfgott, MadHive CEO. “It is a pivotal moment for the advertising ecosystem, and we’re excited to welcome Brian to drive innovation.”
Since its founding in 2016, MadHive has grown to power offerings for many of the major network groups and platforms, saving customers double-digit percentage points on their ad buys by creating operational efficiencies and weeding out suspicious inventory. The company’s local reach extension business stretches across 210 DMAs and hundreds of branded networks. MadHive said it also uncovered that 20% of OTT ad inventory is fraudulent using its cutting edge fraud detection and prevention technology.
Prior to joining MadHive, Lin most recently was SVP of product strategy and publisher partnerships at VideoAmp, where he focused on building solutions that optimized cross-platform marketing efforts to maximize sales. Lin has extensive experience navigating the transformation of media, previously holding senior roles at Viacom, OpenAP and Cablevision.