DMA 55: FRESNO, CA

Michael Carr Named GM Of KFSN Fresno

ABC Owned Television Stations moves him up from news director to lead all operations in Fresno.

ABC Owned Television Stations today promoted Michael Carr to president and general manager of its KFSN Fresno, Calif. (DMA 55). In his new role, Carr has overall management responsibility for KFSN and its ancillary businesses.

Wendy McMahon, president, ABC Owned Television Stations, said: “Michael started his career at KFSN decades ago and has repeatedly proven his incredible dedication to the station and the community. During his tenure as news director, he led the newsroom to embrace innovation and next-generation storytelling while always ensuring a steadfast commitment to our mission as local news brands. That vision and leadership led to increased ratings, audience reach and total engagement. You could say that Michael grew up with the station, and the station with him. This community knows him and trusts him, and just as important, the team at KFSN does too. I couldn’t imagine a better-suited leader than Michael to take KFSN-TV ABC30 into its next chapter.”

“I’m thrilled for the incredible opportunity to lead the station in the very community that I’ve long called home,” Carr said.

As KFSN’s news director for the past eight years, Carr oversaw the overall function of content creation and operations for KFSN’s television, digital and social media platforms. He led the redesign of ABC30’s studio; expanded the newscasts at midday, 4 and 10 p.m.; and led the creation of the digital content team.

Under his leadership, the station significantly increased television ratings, attained four regional Emmy Awards and increased its social media audience.

Carr has an extensive background in local TV journalism. He began his career as an intern at KFSN and has worked as an assignment editor, producer and executive producer prior to news director. In addition to Fresno, he has also worked in newsrooms in San Francisco and Sacramento.

BRAND CONNECTIONS

He holds a bachelor’s degree in mass communication and journalism from California State University, Fresno, where he also played football for the Bulldogs. In 2017, Carr was named as a fellow to the Fresno State Media, Communication and Journalism Department Hall of Fame. He is a member of the National Association of Black Journalists.


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