Shawn Oswald Named GM Of KETV Omaha

Hearst moves him from KHBS-KHOG Fayetteville-Fort Smith, Ark., to succeed Ariel Roblin as leader of its ABC affiliate in Omaha.

Shawn Oswald, who since 2014 has been president and general manager of Hearst Television’s KHBS-KHOG Fayetteville and Fort Smith, Ark., today was appointed president and general manager of KETV, Hearst’s ABC affiliate in Omaha, Neb. (DMA 71).

The move marks a return to Omaha for Oswald; he was an account executive at KETV at the outset of his career. His father, Randy, spent 16 years as a general manager in the market including nine leading Omaha’s NBC affiliate and seven with the local Fox and CW duopoly.

The appointment, effective June 29, was announced today by Jordan Wertlieb, Hearst Television president.

Oswald succeeds Ariel Roblin, who has been named president and general manager of KCRA and KQCA, Hearst Television’s NBC and MyNetworkTV affiliates in the Sacramento-Stockton-Modesto, Calif., market. Oswald’s successor in Arkansas will be named at a later date.

“Shawn has done exceptional work with the team at KHBS/KHOG and has extensive experience working with three of Hearst Television’s ABC affiliates including KETV,” Wertlieb said. “His strong ties to the Omaha community, coupled with his success early in his career with KETV, make him the natural choice to lead this great television station into the future.”

At KHBS-KHOG, Oswald oversaw numerous initiatives including the premiere of the market’s MeTV affiliate, using one of the stations’ subchannels, and the launch of local newscasts on the stations’ CW affiliate, The Arkansas CW. This news expansion included a 7-8 a.m. newscast Monday through Friday, which has become the No. 1 local morning newscast in its time period, as well as a 5 p.m. Saturday and Sunday newscast. He oversaw a newsroom build out, nearly tripling the space dedicated to newsgathering, while also leading a rejuvenation of the station’s sales, marketing, and promotion strategies.


During Oswald’s tenure, the stations also distinguished themselves with journalism honors including four Mid-America regional Emmy Awards and the Arkansas-Oklahoma Associated Press Broadcasters awards for Best Spot News, Best Weather Coverage and Best Website; The Arkansas CW also earned two national Apex Awards from the CW Network.

Oswald’s 2014 move to KHBS-KHOG marked a return to Hearst Television. From 1997 to 2000 he was national sales manager at WISN, the Hearst-owned ABC affiliate in Milwaukee. Before that, he held industry sales and general management positions in Fort Myers, Fla., and Wichita, Kan.

Oswald serves on the Arkansas Broadcasters Association board and previously served with the Kansas Broadcasters Association.

Oswald earned a broadcasting degree from John Brown University in Siloam Springs, Ark.

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