Angelica Rosas McDaniel Joins Litton

The former CBS daytime chief is tapped to play a key role in expansion of the TV programmer as executive vice president, strategy.

A former CBS executive vice president of daytime programs is joining Litton Entertainment, a major producer of daytime educational and informational (E&I) programming, as it looks to broaden its reach and diversify its program portfolio and platforms.

Angelica Rosas McDaniel has been named the company’s executive vice president, strategy. She will be involved in all aspects of the company’s operations from original productions to syndication and digital strategy and will work with content executives at Litton parent Hearst Television on strategic initiatives. Her appointment is effective Sept. 1.

Dave Morgan, Litton Entertainment president-CEO, said: “I’ve known Angelica for eight years and there could not be a more opportune time for her to join Litton. She’s distinguished herself as not only an innovator but as a visionary in championing programming that empowers women, promotes racial diversity and resonates with parents and educators. She’s the ideal executive to help us execute on our aggressive plans to grow in a dynamically evolving video marketplace.”

In her most recent CBS position, McDaniel oversaw the network’s daytime lineup, television’s perennial ratings leader in the time block. Among other accomplishments there she launched The Talk, CBS’s first daytime talk show which soon became a financial mainstay of the network and which was the first program in its genre to win a Daytime Emmy, The People’s Choice Award and an NAACP Image Award, all in the same year.

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She also oversaw the 2013-2014 season rebranding of CBS’s Saturday morning programming block, now named “CBS Dream Team… It’s Epic!” and featuring Litton programs including Lucky Dog, Innovation Nation and the 2020 Daytime Emmy-nominated Mission Unstoppable, among others.

McDaniel began her career in radio at age 15, producing and hosting a daily afternoon show for children in 32 markets. She later moved to XM Radio as an executive producer and director. She brought her strong talk-media experience to television at Telepictures, a Warner Bros. Entertainment Company, where she rose to become creative director of new media for all studio shows, a lineup that included the likes of Extra, The Ellen DeGeneres Show and The Tyra Banks Show.

BRAND CONNECTIONS

She moved in 2010 to CBS, ultimately becoming executive vice president of daytime programs, overseeing 11 shows and more than 1,200 original episodes annually. In addition to The Talk, she was instrumental in the overall revitalization of CBS’s daytime lineup, which enjoyed multi-year ratings increases, growing profitability, and more than 230 awards including 116 Daytime Emmys.

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McDaniel has won seven Imagen Awards for her creative achievements as a Latina in the entertainment industry, and has been named one of the “35 Women Under 35 Running Hollywood” in Glamour magazine and one of the industry’s fastest-rising stars in The Hollywood Reporter’s Next Gen.

She has served as a member of Women in Film, as an executive member of the Hollywood Radio & Television Society, as a governor of the Academy of Television Arts & Sciences, and as a member of the CBS Diversity Council.


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