TVN To Present Second Webinar On Optimizing Spot TV In A Tough Year

Leading executives in the spot TV advertising ecosystem will talk about ways to entice a larger number of marketers to invest in local TV during a TVNewsCheck webinar on Aug. 6. The event, which will focus on short- and long-term issues facing the industry, will feature (top, l-r): Frank Friedman, E.W. Scripps; Jane Meyerson, ICON International; Joe Cerone, Zenith; (bottom, l-r):  Rob Weisbord, Sinclair Broadcast Group; Mark Gorman, Matrix Solutions and Ted Kramer, ProvantageX.  Register here.

TVNewsCheck will gather leading executives on both the buy and sell sides of the spot TV marketplace to talk about how to expand the number of marketers investing in local TV advertising during a webinar set for Aug. 6 at 1 p.m ET.

Speakers will address the evolution of performance-based campaigns, progress in the development of automated platforms to streamline transactions and how changes in audience measurement are likely to affect business in 2021.

“We are so pleased to be able to continue the conversation about how broadcasters and media buying agencies can optimize campaigns in a challenging economy,” said Kathy Haley, co-founder and publisher of TVNewsCheck. “Our first webinar on this topic, convened June 25, established that revenue has begun to rise since declining precipitously as a result of the lock-down orders associated with the global coronavirus pandemic. On Aug. 6, we hope to dive deeper into specific strategies for enhancing this growth, efforts to streamline workflow by automating tasks on the buy and sell side and meeting challenges in the audience measurement arena.”


Frank Friedman, VP of consumer engagement for local media at E.W. Scripps Co., has three decades of advertising industry experience, having spent nearly 15 years in executive management positions at the Publicis Groupe of agencies. At Zenith, he led the local investment team as EVP, stewarding the adoption of comScore in all 140 diary markets. In his time as CEO of ZenithOptimedia Canada, the agency developed the first fully transparent automated trading desk in the country. While president of local investment at Publicis Media in New York, Friedman led the industry charge toward local automation, developing more efficient workflow solutions to help spot television gain a larger share of brands’ advertising dollars while competing for digital dollars with less friction, greater transparency and stronger brand safety.

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Joe Cerone, EVP local investment at Zenith, began his career at Ogilvy & Mather Advertising as an assistant media buyer in 1986. He held local TV buying management roles for Hyundai/KIA at Bates USA, Carat, USA and Initiative for more than 20 years, while adding broader agency responsibilities. After joining Carat in 2002, he managed spot broadcast for the Hyundai Dealer Association, Hyundai Motor America, Kia Dealer Marketing Group and Kia Motor America across the agency’s five regional buying offices, as well as overseeing the Atlanta and Dallas Buying group. In 2015, Cerone joined Zenith Media as SVP, account director – Lexus Dealer, Local Investment.  In May 2017, he was promoted to EVP, director of local investment.  He continues to push his clients into adopting forward thinking practices and initiatives.


Rob Weisbord is president of Local News & Marketing Services for Sinclair Broadcast Group. He is responsible for operations across the company’s hundreds of television stations, overseeing local broadcast operations, national sales, audience network sales and digital sales and operations. He also focuses on advanced revenue solutions and analytics, as well as exploring strategic partnerships and potential related acquisitions.

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Previously Weisbord served as chief revenue officer for Sinclair, responsible for developing, executing and leading sales and revenue growth strategies and initiatives for broadcasting, digital, advanced Revenue and all networks sales. His previous roles with Sinclair include COO of Sinclair Digital Group from January 2014, and VP new media from June 2010 to January 2014. From 2008 to June 2010, he served as director of digital interactive marketing for Sinclair.

Jane Meyerson is SVP local broadcast at ICON International. She joined the local broadcast team as senior vice president, director of local media in 2019. Since coming on board she has been an integral part of ICON’s newly expanded offering which now includes all aspects of a full-service media solutions agency.

Prior to ICON, Jane spent 25 years at Zenith followed by Luxe Collective Group. She has almost 30 years of agency experience working on corporate accounts with budgets over $500 million.

Jane is a strong negotiator that prides herself on the relationships she builds with her clients, vendors and agency partners.  Jane is focused on ensuring efficiency and being up on the latest trends in the local marketplace to provide the best services and deals for our clients.

Mark Gorman is CEO of Matrix Solutions, provider of a CRM and business intelligence sales ecosystem specialized for media companies. Prior to being appointed CEO, Mark worked closely with the Matrix executive team in his role as Managing Director for Main Line Equity Partners (MLEP). In 2013, MLEP provided growth capital investment to Matrix Solutions. Since then, Matrix has increased revenue over 45% and significantly expanded their customer base into new markets. Mark possesses diverse experience in private equity and alternative asset industries, bringing with him significant transactional, analytical, and marketing practice expertise. He holds a J.D. and M.B.A with an emphasis in accounting from the University of Pittsburgh, and a B.A. in both Political Science and German from the University of Pennsylvania.

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Ted Kramer is EVP sales for ProvantageX, provider of an automation platform that serves both the buyer and seller side of the spot TV advertising universe. Ted has spent more than 20 years in local media sales and sales management. In 2016 he joined ProvantageX, where he has expanded the PVX team to include experienced media professionals who train and manage both demand and supply side of the platform under Ted’s direction.  Ted’s day is comprised of interacting with platform development & design, stations and agencies. Ted is passionate about the PVX offering, which he believes will revive and elevate local broadcast for all users.

Janet Stilson, TVNewsCheck contributing editor, writes about the spot TV marketplace. She will moderate the webinar.

Register to attend the webinar here.

To watch TVNewsCheck‘s earlier webinar on this topic, visit here. Find a story about that earlier webinar here.


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2018bstyrevr says:

July 22, 2020 at 7:50 am

Good luck with optimizing spot tv..It’s on it’s deathbed

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