DMR Launches Three New Linear Channels, Sets Distribution Deal With Stirr
DMR , an independent digital media and advertising company that is celebrating its 10th anniversary, has expanded upon its recent entry into the linear, free advertising-supported television (FAST) space. It is doing so via a new deal with STIRR, an ad-supported, live and on-demand streaming service that launched in January 2019, which will carry three of DMR’s streaming video channels and can be accessed on STIRR via iOS and Android devices, as well as Amazon Fire TV, Apple TV, and online at www.STIRR.com.
Under the initial agreement between the two companies, STIRR is adding RetroCrush (classic anime), Midnight Pulp (horror/thriller/action), and Cinehouse (arthouse and independent cinema). This marks the linear premiere of both RetroCrush, which DMR launched as a streaming VOD channel this past March, and Cinehouse, a brand that has initially only been available via the company’s social media channels.
DMR Co-Founder and CEO David Chu said: “We are excited to partner with STIRR to launch two new linear FAST channels, and expand the reach of Midnight Pulp. Over its first year in business, STIRR has shown tremendous growth while engaging with consumers across America, and we look forward to helping the platform expand its channel portfolio through the curated content on which our company has built its reputation over the last decade.”
“DMR has a host of content not offered by others in the space, and their channels are going to bring some of the most popular cult classics to the STIRR platform,” said Ben Lister, director of content acquisition and business development for STIRR. “Our audiences have come to expect STIRR to offer a wide variety of free programming, and this partnership furthers that mission.”