Nexstar Names Andrew Wyatt GM Of WBRE
Nexstar Media Group today appointed Andrew Wyatt vice president and general manager of NBC affiliate WBRE Wilkes-Barre/Scranton, Pa. (DMA 60). He will also oversee Nexstar’s relationship with Mission Broadcasting’s WYOU (CBS) under a joint operating agreement.
Wyatt joined the company in August 2018 as VP-GM of WDVM Hagerstown, Md. He added responsibility for WDCW Washington in February of this year. Since his arrival, he has expanded news content, improved viewer engagement, and delivered strong financial results.
He assumes his new responsibilities immediately and will report to Theresa Underwood, SVP and regional manager, Nexstar Broadcasting.
Wyatt has extensive executive broadcast experience in television markets across the country, with expertise in station and sales management, client and revenue development, and the expansion of local content across multiple media platforms.
Prior to his tenure with Nexstar and WDVM, Wyatt was VP-GM of WFXG- Augusta, Ga.
Commenting on the appointment, Underwood said: “Our Wilkes-Barre broadcast and digital operations occupy a special place in this company’s history, serving as the foundation of America’s largest local broadcasting company. Through his work, Andrew has demonstrated the strategic, entrepreneurial, results-oriented skillsets that make him the natural leadership fit for our Northeast Pennsylvania stations. Throughout his career, he has consistently demonstrated a deep understanding of the needs of viewers and advertisers, and his leadership of our broadcasting and digital operations in Hagerstown and Washington, D.C., provided him with valuable experience to make this natural evolution within our company.”
Wyatt earned his Bachelor of Arts degree in telecommunications from the University of Kentucky in Lexington. He currently serves as board member of the Maryland DC Delaware Broadcasters Association.