Susan G. Komen Orange County Teams Up With KABC On Fundraiser

Susan G. Komen Orange County, the second largest Komen affiliate in the country, is teaming up locally with ABC-owned KABC Los Angeles for a half-hour special Localish LA: Susan G. Komen Edition news presentation in honor of Breast Cancer Action Month and the virtual More Than Pink Walk.

The special event will air Sunday, Oct. 18, at 6:30 p.m. PT, and will raise funds to support Komen breast health services, cancer support programs, and lifesaving research initiatives in Southern California.

The television broadcast will include appearances by KABC anchors Coleen Sullivan and Jovana Lara as well as The Bold Type star Katie Stevens and A Million Little Things star James Roday Rodriguez. The broadcast will also feature Komen National CEO Paula Schneider, Kaiser Permanente physicians, and SoCal breast cancer survivors and metastatic thrivers, who will share personal stories and share how we can all take charge of our breast health.

Related Story  Learn OTT News Content, Revenue Strategies

“We are incredibly grateful for the partnership with ABC7 to help us talk about important breast health issues and raise funds during Breast Cancer Action Month,” said Megan Klink, CEO of Susan G. Komen Orange County. “Breast cancer doesn’t stop for a pandemic, and neither do we. This gives us an opportunity to reach a wider audience within our community and share information about breast cancer risks as well as raise vitally important funds for lifesaving research, direct patient support and critical advocacy programs.”

In an interview with KABC, actress Katie Stevens discusses her breast cancer scare and Jane Sloan, the character she plays in The Bold Type, who is dealing with a breast cancer gene diagnosis that led to her character having a preventative double mastectomy in the series. “I love getting to tell this story to share with people who might not have a close-knit relationship to cancer … by watching it, they not only see someone who’s going through it but also get the information to take care of themselves.”

Related Story  Hearst Stations Expand Coronavirus Reporting

Funds raised through the televised event will address urgent needs in the Southern California community. The goal is to raise $500,000, as part of the nonprofit’s More Than Pink Walk signature fundraiser, for important programs and services provided to women in Southern California.

BRAND CONNECTIONS

Susan G. Komen supports Southern California patients, caregivers and survivors with resources including patient navigation, research, wigs, transportation, diagnostics services, education and financial assistance.


Comments (0)

Leave a Reply


More News