Broadcast group and Citadel station in Iowa receive broadcast TV Silver Bell awards for their public service efforts.
The Ad Council today announced WHBF-TV Davenport, Iowa, and Tribune Broadcasting are winners of 2006 Silver Bell Awards.
The Silver Bell Award is presented annually to those media outlets that “exemplify extraordinary generosity and leadership in disseminating the Ad Council’s public service messages.” Silver Bells are awarded across the following categories: broadcast and cable television, radio, magazine, newspaper, out of home and Internet.
The Silver Bell for an individual station was awarded to WHBF for its outstanding support of “Project Roadblock,” local broadcast television’s partnership with the National Highway Traffic Safety Administration (NHTSA) and the Ad Council to reduce drunk driving during the holiday season. Tribune Broadcasting will receive the broadcast group Silver Bell for displaying outstanding overall support for Ad Council initiatives. These awards will be presented at the 2006 TVB Marketing Conference in New York on Thursday, April 20.
WHBF was recognized for its commitment to fully bringing the Project Roadblock message to its community through multiple platforms. WHBF, a Citadel Broadcasting station, is the CBS affiliate in the Quad Cities area. The station scheduled “Buzzed Driving” PSAs so that 80% of them aired locally between 8 a.m. and 11 p.m., and further spotlighted the message throughout its website. Early and late newscasts during the week of Dec. 26, 2005-Jan. 1, 2006, provided viewers with an explanation of the program, information, interviews, and useful holiday safe-driving tips.
Tribune Broadcasting was cited for having the highest overall commitment to Ad Council initiatives. Last year, Nielsen SIGMA tracked over 17,000 detections on Tribune stations for numerous Ad Council campaigns, including fatherhood involvement, childhood cancer resource, disease Prevention and obesity prevention. The company’s support extended to a full range of engagement with Ad Council materials and resources, extending their local impact through public affairs programming, news stories, and integrated marketing, as well as PSAs. Tribune stations regularly broadcast Ad Council messages including Project Roadblock PSAs. They further provided outstanding support for important Ad Council messages beyond TV spots to include web carriage and other platforms.