Harris Corp. will illustrate its new offerings in digital content management and delivery at NAB2006. Demonstrations at Harris booths SU2929 and C807, Harris says, “will convey the company’s unique ability to support next-generation, IP-based business models, and to integrate business systems for content management and distribution with video infrastructure from the Leitch business portfolio. Visitors […]
Harris Corp. will illustrate its new offerings in digital content management and delivery at NAB2006. Demonstrations at Harris booths SU2929 and C807, Harris says, “will convey the company’s unique ability to support next-generation, IP-based business models, and to integrate business systems for content management and distribution with video infrastructure from the Leitch business portfolio. Visitors to the Harris displays will be shown how Harris customers can improve workflow efficiencies over IP networks, enabling them to offer new services and reduce operational costs.”
“As the media and entertainment industry moves to an IT-centric model, our customers face a learning curve to integrate new revenue-generating business models with their evolving back office,” said Tim Thorsteinson, president, Harris Broadcast Communications Division. “At NAB2006, Harris will demonstrate multiple real-world applications that convey the value we bring in creating new ways of managing and delivering content in the emerging IP arena.”
Demonstrations that encompass the intelligent management of news, interstitial material, and long- and short-form programming include the following:
Digital Newsgathering—This demonstration shows how broadcasters and content originators can support end-to-end newsgathering in an application called NewsNet. The NewsNet application supports the full digital news workflow by providing shared access to content hosted on NEXIO servers by leveraging industry standards such as the media object server (MOS) communication protocol. NewsNet spans the full range of news applications: ingest, editing, management, monitoring, rundown and play-out. The Digital Newsgathering demo can be viewed in the South Hall at the “News” wall located at Harris booth SU2929.
IPTV—This demonstration shows Harris’ ability to supply the three core capabilities a provider needs to run an IPTV network: software to manage content delivery, video infrastructure for reliable program transport, and network monitoring to maintain quality of service. The Harris IPTV offering can be viewed in the South Hall at the “Content Processing and Channel Release” wall located at Harris booth SU2929.
Localized Ad Insertion—MSOs and newly emerging service providers rely on their IP networks to reach more tightly segmented audiences with localized versions of branded programming and ads. The localized ad insertion demonstration shows how Harris Automation can be used to manage not only the insertion of the localized content, but also the associated branding, from a central location. Customers can view this demonstration in the South Hall at the “Content Processing and Channel Release” wall located at Harris booth SU2929.
New Service Provisioning—In this application, Harris shows how content originators can apply the H-Class Content Delivery Platform to intelligently automate the business rules associated with finding, managing, repurposing and distributing digital content—along with all permutations of the same content—to different subscribers. Harris enables new services to new subscribers by linking H-Class digital asset management with H-Class intelligent transport. Demonstrations of content flow in support of new service provisioning can be found in the South Hall at Harris booth SU2929 in the H-Class Platform demonstration area.
Mobile TV—In support of the evolving mobile TV market, Harris has extended its transmission capabilities to enable its customers to broadcast content to subscribers using mobile devices. Harris will be delivering content to mobile devices via its Atlas digital UHF transmitters for DVB-H and FLO modulation, as well as its new Cool Play 1670 MHz transmitter for DVB-H modulation. Customers can view these demonstrations in the Central Hall at Harris booth C807.