These markets push the new net’s coverage to just over 81%.
The CW today signed affiliation agreements with LIN TV Corp.’s TV stations in Columbus, Ohio; Buffalo, N.Y.; Austin, Texas; and Mobile, Ala.
The addition of stations increases CW’s national coverage to more than 81% of the country, including 19 of the Top 20 markets and 26 of the Top 30.
The newly signed affiliates and their DMA ranks are:
- WWHO Columbus, Ohio (No. 32)
- WNLO Buffalo, N.Y. (No. 49)
- KNVA Austin, Texas (No. 53)
- WBPG Mobile, Ala-Pensacola, Fla. (No. 62).
These four stations represent 2.383% of total U.S. TV households. WWHO and WNLO are currently UPN affiliates. KNVA and WBPG are currently WB affils. KNVA is owned by 54 Broadcasting Inc. and is operated by LIN under a local marketing agreement.
Gary Chapman, LIN chairman, president and CEO, said: “The affiliation agreements we’ve signed with The CW reflect our company’s strategic focus on growing market share and asset value. After careful consideration, we believe that The CW’s strong, sharply focused, highly promotable and highly saleable programming, its seasoned and well-regarded executive team, and LIN TV’s industry-leading operating capabilities together make these affiliations with The CW the right choice for our four stations, for our viewers, for our advertisers and for our shareholders.”