There were a million fewer viewers compared to a week earlier.
With the onset of daylight savings and pre-sweeps doldrums, syndication was typically lackluster in the week ending April 9. Levels of people using television (PUT) fell by one million viewers from the prior week and by more than four million viewers from the prior two weeks.
Only Warner Bros.’ Ellen could boast an increase, gaining 20% from the prior week to a 2.4, according to Nielsen’s live plus same day national household ratings. That was the week’s biggest and only increase among daytime shows. Ellen’s improvement was fueled by an appearance from a close-mouthed Jennifer Aniston on April 7. Year-to-year, Ellen was up 20% as well, giving the show fifth place among talkers.
Ratings for the other 10 talk shows were flat or down. King World’s Oprah, the top talker, was down 3% to a 6.0 and down 6% from last year at this time. King World’s Dr. Phil, No. 2, was unchanged at a 4.8 but down 6% from last year. In third, Buena Vista’s Live with Regis and Kelly at a 3.2 was off 3% for the week and 9% from last year. NBC Universal’s Maury was down 11% to a 2.5 and 4% from last year.
Elsewhere in daytime, the court shows continued a trend by being flat or down week to week. Only Warner Bros.’ People’s Court, in third place, was up from last year. The show was unchanged on the week but up 12% for the year. In first place among the courts, CBS Paramount’s Judge JudyJudge Joe Brown was second, unchanged at a 3.0 but down 6% from last year. slipped to a 4.6, down 6% for the week and down 2% from last year. CBS Paramount’s
In access, both CBS Paramount’s magazine leader, Entertainment Tonight, and its spin-off, The Insider, were heavily preempted by coverage of the NCAA basketball championship on CBS on April 3. ET lost 11 metered markets, including four of the top 20, but still led the magazines with a 4.9, down 6% for the week, but up 4% from last year. The Insider did not air in 14 metered markets, including six of the top 20, and did well to hold steady at a 2.5, down 4% on the week and even with last year.
The other magazines had much fewer preemptions. King World’s Inside Edition, in second place, was down 9% to a 3.2 and off 3% from last year. NBCU’s Access Hollywood at a 2.7 was up 4% for the week and 13% from last year. Warner Bros.’ Extra! was up 5% to a 2.2 and up 10% from last year.
All of the game shows were down for the week, but two—King World’s Wheel of Fortune and Buena Vista’s Who Wants to be a Millionaire—were up from last year. First place Wheel, at an 8.4, was up 1% from last year, although down 7% week to week. King World’s Jeopardy!, in second place, was down 6% from last year to a 6.7, and down 7% for the week. Millionaire, in third, was up 6% from last year, while dipping 3% on the week to a 3.3.
Finally, one group that did not have a problem with the annual time change were the late-night dating shows, of which only two are left after the genre’s heyday in the late-1990s. NBCU’s Blind Date was up from a 1.0 to a season-high 1.3, an increase of 30%, and Warner Bros.’ Elimidate, which has not been officially renewed for next season, was up from a 0.9 to a 1.0, an 11% increase.