Company says new software line for news, sports and entertainment is its “most significant.”
Calling it Chyron’s “most significant software release ever,” COO Kevin Prince unveiled at NAB yesterday the latest in the company’s long line of TV graphics products, Lyric Pro.
The interFuse technology that powers the software permits “one-of-a-kind looks” for live news, sports and entertainment, Price said.
Graphics can be pre-programmed to enter a scene, interact with each other, update and exit, he said.
For news, Prince said, Chyron is offering a version of Lyric Pro coupled with its CAMIO news graphics software. It’s designed for the demand of live breaking news, he said. “Users will find it very easy to use.”
According to Prince, the software embeds data within each graphic, so that journalists can concentrate on their stories and producers and technical directors can program graphics to appear at the right moment in the broadcast of the story.
Price also said that Chyron was expanding its product line with the Channel Box. Starting at about $25,000, it generates an array of branded graphics including tickers, crawls, snypes, promos and end-credits as well as such generic graphics as closed-captioning icons and V-chip ratings.
“We’ve seen a number of products that fall short in certain areas,” Price said. “We thought that we could bridge the gap.”
Price stressed that the Channel Box is easy to learn and use. “It’s very simple, very logical,” he said.
Also new for the NAB is the HX200 graphics system, an entry level SD/HD switchable graphics system. “Our philosophy going forward is that all products should be SD/HD switchable,” Price said.