The Bitcentral file-sharing system allows the two West Palm Beach stations to move and archive media back and forth.
Raycom Media‘s WFLX (Fox) and Freedom Communications’ WPEC (CBS), both in West Palm Beach, Fla. (DMA 38), are now able to share news content.
The stations are using an Oasis file sharing system from Bitcentral Inc., a provider of news content distribution and management solutions.
Oasis is a broadcast-quality news video distribution and aggregation system that integrates into both stations’ existing workflows letting them move media quickly and efficiently in non-proprietary SD or HD formats.
As competing stations look for ways to reduce operating expenses, Bitcentral says its Oasis system lets local content producers pool resources and content or share content production resources among their own group of stations.
Raycom’s WFLX newscast is produced by Freedom’s WPEC. Bitcentral’s Oasis installation at WPEC will archive only the news produced for the Raycom station. As a result, other Raycom affiliates will be able to access the same content to use for their broadcasts for regional distribution when necessary.
Addressing the benefits of the content sharing agreement with WPEC, Susana Schuler, Raycom Media’s vice president of news, said: “We’ve taken Oasis and used it as a mechanism to strategically align our content regionally and expand it outside of Raycom to generate really good material that transcends a designated market area. Raycom has used the Oasis system for about two years and has archived more than one million stories with it; it’s been terrific.”
Charles Gray, director of new media content at Raycom, added: “In order to continue to improve the news product that is produced under the WFLX brand, we invested in the Oasis technology and installed it at WPEC, which will also give them easy access to the video used by the other 30 Raycom Media stations — so that’s a whole pool of new local news video not accessible to anyone else in their market that they wouldn’t have had access to before.”