With its business system, VCI says, networks will be able to auction off and traffic spots on the Google online platform.
VCI Solutions says that its Orion Business System is now fully integrated with Google TV Ads, allowing Orion users to auction and traffic spots automatically through the online selling platform.
“In integrating with Google TV Ads, we are leveraging the benefits of our Orion…by providing our clients with the opportunity to maximize their revenue through a new online sales channel,” said Sarah Foss, president/CEO, VCI Solutions.
“Especially in today’s challenging economic climate, maximizing revenue is critical to success.”
The Orion system generates and sends a report of available commercial inventory to the Google TV Ad system.
The inventory is then made accessible to Google TV Ads advertisers through its auction-based platform.
Google then provides a report of the sold inventory back to the Orion system, and standard business rules are used to schedule the spots on the log accurately.
Once the spot airs, Orion provides validation of airing back to the Google TV Ads platform.
Google then provides analytics and insights to media companies that help unlock the value of their inventory.
“Our goal is to make TV advertising more relevant, accountable and measurable, delivering benefits to viewers, advertisers and programmers,” said Mark Piesanen, director of strategic partner development for Google TV Ads.