To help television stations educate their viewers on the new transition date, NAB is providing new television spots and resources that promote the new deadline.
The National Association of Broadcasters today said it welcomed the House passage of legislation that will extend the deadline for the transition to digital television to June 12. The U.S. Senate unanimously approved last week its version of the “DTV Delay” bill, which is expected to be signed into law by the president in the coming days.
“The legislation passed by Congress provides more time for Americans to prepare for the DTV transition and will allow more time for the government to fix the coupon program. We appreciate members of Congress for their leadership and swift action in ensuring viewers get continued access to free, over-the-air television,” said NAB President-CEO David Rehr. “America’s broadcasters, which have spent the past decade preparing for this historic transition, are ready to make a successful switch.”
Last week, NAB issued a statement in support of an extension, which continues to provide stations the flexibility to transition ahead of the June 12 deadline, consistent with FCC rules.
“Broadcasters remain deeply committed to helping viewers get their televisions digital-ready in time,” Rehr said.
To help stations educate their viewers on the new transition date, NAB is providing new spots and resources that promote the June 12 deadline. NAB will work with stations to coordinate additional analog shut-off tests to raise awareness and help consumers prepare for the DTV transition. More than 1,000 full-power stations in over 200 markets have already conducted DTV consumer readiness tests.