Aware that many broadcasters will not be going to NAB because of T&E budget cutting, the vendor will host an online version of its booth. Visitors to the site will have access to live video feeds from the show floor, online demonstrations, a schedule of live presentations by workflow experts and excerpts from Harris presenters at the engineering conference.
Aware that many broadcast techs will not be trekking to the NAB Show this April because of corporate belt-tightening, Harris said today that it will host an online “virtual NAB” that will provide home-bound broadcasters will a “near real-time NAB experience.”
During the convention, visitors to the Harris Web site will have access to live video feeds from the show floor, online demonstrations, a schedule of live presentations by workflow experts and selected excerpts from the Harris presenters at the engineering conference.
“Harris has a long-standing commitment to the broadcast industry and the financial stability to not only weather a difficult economy ourselves, but also to support our customers through this market downturn,” said Harris Broadcast President Tim Thorsteinson. “So for the broadcasters unable to make it to this year’s event, we will do our best to bring the show to them.”
Appropriately, Harris made the announcement of its virtual NAB during a webinar that took the place of its usual live pre-NAB press conference.
At the NAB (and presumably in its virtual NAB), Harris will be emphasizing its advance media workflow — a system for importing, producing and packaging video for multiple platforms.
With the advanced media workflow, broadcasters can manage complex advertising campaigns and program traffic and scheduling across multiple delivery services (broadcast, mobile, online, digital signage), with playlists passed off to a content delivery system that handles the appropriate format and aspect ratio conversion with a minimization of operating expense, Harris said.