2009 NAB Show Preview Orad Worldwide Booth SU10517 New Versions of Orad’s Flagship Solutions at the 2009 NAB Show Morpho 3D Graphics and CG Platform At the 2009 NAB Show, Orad will be featuring its Morpho 3D graphics and CG platform. Morpho 3D is HD/SD-switchable and is the first CG tool to offer full 3D […]
2009 NAB Show Preview
New Versions of Orad’s Flagship Solutions at the 2009 NAB Show
Morpho 3D Graphics and CG Platform
At the 2009 NAB Show, Orad will be featuring its Morpho 3D graphics and CG platform. Morpho 3D is HD/SD-switchable and is the first CG tool to offer full 3D graphics capabilities. Delivered in a 2RU rack-mountable chassis, Morpho 3D offers incomparable creation and design capabilities. The system features flexible playback based on a single application, with powerful real-time graphics rendering. One of Morpho 3D’s most unique features is its “smart” graphic design tools, providing a built-in tutorial for the operator or designer. Morpho 3D is equipped with a linear keyer and can play video clips from all popular file formats including AVI, QuickTimeTM, and MPEG. Morpho 3D is an extremely powerful system, used for on-air graphics, channel branding, and as a CG solution. Morpho 3D carries a very affordable mid-range price with high-end capabilities.
Maestro Turnkey News Graphic System
The new version of Orad’s Maestro 3D character generator features a complete integration with the company’s graphic asset management (GAM) system, enabling users to store all graphic assets in a central database along with relevant metadata. On display at the NAB Show, Maestro includes sophisticated user-rights management that manages the access permission rights associated with different assets. A new scene-edit module makes it easy for users to modify or even create new graphic scenes from scratch. To support post-production tasks, Orad has updated Maestro with functionality including subtitle playout, video and audio ingest, and interoperability with commonly used NLE systems. Other highlights of the newest Maestro system include support for insertion and playback of up to 12 video clips, sophisticated 3D text handling, and dynamic scene blending.
3DPlay Automated Promo and Channel Branding System
3DPlay is a turnkey, easy-to-use, and cost-effective multichannel control that enhances a station’s graphics and its workflow efficiency. 3DPlay provides a perfect solution for multiple tickers, promo over credits, coming up next, squeeze back video, and any other type of channel branding graphics. Using a cohesive approach, 3DPlay promotes asset reuse for images, video clips, audio, and animations, and offers a consistent graphical appearance. The system’s highly scalable nature enables it to create graphics across multiple device formats and types. In addition, 3DPlay offers advanced graphic asset management, multiple video clip playout, ingest of video clips in high/low quality (and in real time for reuse), and embedded audio playout. 3DPlay also enables the entire graphics and production flow to be condensed, archived, and exported for further use in its entirety.
At the 2009 NAB Show, Orad will be featuring 3DPlay’s new video clip ingest feature. 3DPlay now enables the user to record any video stream into the system. The recording can be either in high quality video to be played back later or low quality video for verification purposes. 3DPlay is able to record itself in SD/HD and in real time, enabling the graphics to be played back at any given time in real time.
3DPlay supports the introduction of sophisticated, script-free logic, multiple events, and animations with a single trigger, thereby significantly minimizing the number of secondary events and pages that need to be prepared in advance, and enabling a streamlined, efficient workflow.
3Designer Authoring Software
3Designer is Orad’s cutting edge HD/SD authoring software for creating state-of-the-art, real-time 2D/3D graphics and animations. 3Designer creates templates for any type of broadcast, including news, special election broadcasts, sports and weather segments, business reports, and more. 3Designer enables unlimited number of layers in the scene, easy object addition, and provides unlimited undo and redo for quick and easy corrections. Its sophisticated asset strip management allows access to primitives, fonts, textures, complex objects, and more.
3Designer also supports mathematical functions for automatic calculation of percentages and other mathematical operations, which is particularly useful for election broadcasts and live sports events. 3Designer enables various text manipulations, such as multiline texts, shrink-to-fit alignment, justifications, and includes various shaders such as bump mapping, defocus, displacement mapping, and real-time video effects shaders. This window-based application provides local preview and template sharing between multiple workstations for efficient workflow.
3DWeather Real-Time Weather Prediction System
By rendering graphics in real time, 3DWeather allows the operator to give viewers accurate, up-to-the-second weather data. 3DWeather draws on a database including detailed maps of the entire world, complemented by weather symbols and graphics representing ISO bars, ISO thermals, typhoons, hurricanes, clouds, radar images, high- and low-pressure areas, winds, infrared radar, and many other weather-specific phenomena.
New for the 2009 NAB Show is the 3DWeather real-time fly-by feature, which allows a virtual camera to “fly over” the weather map, showing the different weather conditions at each of the regions. Additionally, 3DWeather is now integrated with Orad’s Maestro news graphic system. This integration enables broadcasters to organize and execute the weather segment directly from within Maestro, thereby eliminating the need for a dedicated system. As a result, weather and news graphics now can be triggered from a single system in a significantly more efficient production workflow.
ProSet Ultimate Virtual Studio System
ProSet is Orad’s high-end, cost-effective HD/SD virtual set system that adds a powerful dimension to any type of virtual set production. The system imports virtual set models, geometry, textures, and animations and then uses Orad’s HDVG video graphics rendering platform to run even the most complex virtual set in real time.
ProSet takes photorealism to a new level by allowing the insertion of semi-transparent 3D graphical elements into the virtual studio. This is done by separating the alpha and graphics from the background, enabling complete multilayer compositing, and providing full control over the transparency of the foreground object without affecting the other elements in the virtual studio.
The new version of ProSet on display at the 2009 NAB Show is also equipped with a soft garbage matte feature. Often in virtual studio productions, the camera pans out of the blue or green box area; this off box area is typically masked using garbage matte. However, the edges of the blue box are frequently visible on the composite image as visible lines, making the difference in brightness between the keyed area and garbage matte quite visible. The soft garbage matte feature addresses this issue, providing a seamlessly soft and blended image. This unique new feature is fully supported by Ultimate 11.
Designed with the total graphics concept in mind, ProSet is an ideal, cost-effective solution for both virtual studio and on-air graphics and can be integrated with newsroom and automation systems. At the NAB Show, Orad will also showcase its newest version of the company’s Xync infrared-based tracking system, which improves accuracy and production value substantially by allowing the camera to move freely within the studio space.
RealSet HD/SD Virtual System
RealSet is Orad’s revolutionary HD/SD system that seamlessly integrates 3D virtual objects into a conventional studio. The perfect solution for news, sports, financial, and game shows, RealSet offers the complex graphics needed to enhance program quality. In addition to inserting 3D graphics into the studio, RealSet has the unique ability to insert multiple video streams and video clips into scenery. Using video texture mapping technology, RealSet maps inserted videos onto any object in a scene by simple drag and drop.
Motion Video Play (MVP)
Orad’s new Motion Video Play (MVP) platform provides broadcasters with sophisticated yet cost-effective image tracking capabilities that enhance action in any sport without requiring camera modifications. Rather than rely on costly camera tracking techniques, MVP is the first system to use a single platform and single hardware set to track specified objects – players, a ball, or a referee – and display graphic elements assigned to those objects, even when multiple objects occupy a scene. Breakthrough features of the new MVP platform include:
- Image tracking without camera modification
- Tracking and enhancement of multiple objects within a single scene
- Support for up to 16 SD and/or HD cameras
- A complete graphics library and integrated design toolset
- Advanced graphical enhancement features including flow motion and magnifying glass
- Tracked Telestrator for touch screen control and illustration of video replays
MVP’s complete graphics library gives operators fast access to high-quality graphics, as well as enables broadcasters to create their own graphics with its built-in design tools. The system’s flow motion feature creates a “video shadow” of the selected object, illustrating how a play or event unfolded. A magnifying glass feature provides a tighter zoom over a selected area, thus isolating and highlighting a point on the playing surface. Commentators and analysts can use MVP’s Tracked Telestrator feature and the system’s touch screen to control and illustrate video replays.
MVP enables broadcasters to promote themselves on other platforms including Web sites and cell phones, making it a uniquely powerful tool to attract traffic and generate new revenue streams.
TrackVision provides a complete sport enhancement package for live and recorded soccer match coverage. TrackVision is Orad’s patent-pending graphics enhancement tool that uses a revolutionarily tracking technology to superimpose virtual graphics over the playing field. The overlaid graphic remains tied to an exact position regardless of camera motion. TrackVision supports up to 16 different cameras and has two modes of operation – live and replay mode. Switching between modes is instantaneous. TrackVision easily generates offside lines with the ability to measure the depth of the offside and marks the player that passed the ball. The compact 3RU system also significantly minimizes the number of secondary events and unique pages that need to be prepared in advance. TrackVision does not require any mechanical installation on the camera and interfaces to all major slow motion servers.
TrackVision First-Down Line (FDL)
Orad’s newest release of TrackVision First-Down Line (FDL) enables the display of the first-and-10 line within North American soccer productions, and does so without requiring any camera modifications. The solution draws the first-down line instantly as the correct camera position is identified and the right perspective determined. With just one click, TrackVision FDL also can draw the scrimmage line both on the live feed and on the replay. The current down and “yards to go” can be drawn on the field with simple control over the position of the graphics. Additionally, TrackVision FDL superimposes tied-to-the-field team flags and game scores, measures distances between any two objects on the field, draws graphic extensions of the goal posts, and highlights key players. TrackVision FDL is a cost-effective solution that can be operated from production trucks or from the studio in HD and SD productions, supports multiple cameras, needs minimum set-up time, and requires only one operator to run.
ADVision Virtual Advertising Platform
ADVision turns any sports event into an advertising media platform capable of generating new revenue streams for rights holders, broadcasters, and program producers. ADVision supports the real-time insertion of virtual advertisements onto any type of sports event, eliminating the need for camera sensors. The inserted virtual ad remains tied to its field position regardless of camera motion. ADVision platform allows operators to combine its proven sensor-less tracking engine with an embedded clip player, which can play tied to the field video clips, or animation clips with an alpha channel. Its one rack-mount 3D unit requires minimal space and can easily be used for live, post, studio, and venue productions.
3DReplay is Orad’s revolutionary soccer analysis system that converts key events from video to a 3D graphic model offering a new dimension in sports entertainment. 3DReplay creates an extremely accurate 3D model of the event and allows it to be viewed from any angle.
3DReplay can be used in the studio or in a truck and offers stunning videogame-style graphic quality. With 3DReplay one can view the event from the eyes of the goalkeeper or the referee; get a tactical top view of the entire event; and mark players, draw trajectories, and measure distances. Based on the powerful performance of the HDVG video rendering platform and sophisticated image processing camera tracking technologies, 3DReplay can easily reconstruct events into 3D models with smooth camera fly-throughs and is ideal for half time, post game, and highlight shows.
HDVG (High-Definition Digital Video Graphics)
Orad’s HDVG serves as the video graphics rendering platform for all Orad systems and solutions. The HD/SD-switchable system provides smooth transitions and mixing of the formats within the same box, serving as a highly efficient and flexible solution for real-time graphics. The HDGV’s unique architecture supports up to six configurable full-resolution HD video insertions or as many as 12 configurable full-resolution SD video insertions. Inserted videos can be mapped onto any object in the graphic scene, whether or not it’s a plain surface. The HDVG supports all commonly used formats, which may be stored locally or on a server and streamed over the network in real time. Internal transcoding allows for the triggering of files of different formats at the same time, keeping delay below two frames and maintaining short time to air.
The HDVG has been designed to meet the specific needs of broadcasters, and as such is fully redundant, utilizes a RAID 1 hard drive array, provides mechanical and software failovers, and runs on a LINUX operating system and a PC-based controller.
Ofir Benovici, VP Marketing
Orad Hi-Tec Systems
E-mail: [email protected]