The Charleston, S.C., NBC affiliate has buildt a social media page on its Web site and all its news staff and many in sales, marketing and management can communicate with viewers through Twitter and Facebook.
Media General’s NBC affiliate WCBD Charleston, S.C. (DMA 99) is going social by allowing viewers and users to connect with all of its news employees through Twitter and Facebook.
“We’re not simply broadcasting to our viewers anymore,” said WCBD News Director Dan Fabrizio. “This is now an ongoing two-way conversation.”
Every employee at News 2 communicates with viewers and users on individual Twitter accounts. Most of WCBD’s on-air journalists also have Facebook pages.
The station provides connections to all of them through a new social media page on its Web site, counton2.com. A scroll of the newest Twitter posts appears on the site’s home page.
“We can now deliver news and information to our audience in real time without the need for them to search for it,” said Fabrizio.
After launching the effort with news employees, WCBD added its general manager, sales executives, marketing director and interactive media director to Twitter.
“Our interactive audience and our interaction with our audience have increased significantly by using web 2.0 technologies,” said WCBD General Manager Rick Lipps. Find WCBD’s social media page here.