New contract has IB managing the Web site for Morgan Murphy’s CBS affiliate in Madison, Wis., for an additional two years.
Internet Broadcasting, a provider of online platforms for television stations has extended its longstanding partnership with Morgan Murphy Media to manage online content, advertising operations and sales solutions for Channel3000.com, the Web site of Morgan Murphy’s CBS affiliate WISC in Madison, Wis. (DMA 85).
For 10 years, Morgan Murphy Media has relied on the Internet Broadcasting platform to manage and deliver content on Channel3000.com.
“Our success with Channel3000.com is based on Internet Broadcasting’s strength of providing high-quality national news content combined with our great local news coverage and local sales opportunities,” said Brian Burns, director of new media for Morgan Murphy Media. “We’re pleased to embark on our second decade of partnership with Internet Broadcasting. Its national reach in both content and sales, coupled with its robust technology platform, significantly broadens the reach of our advertisers.”
“We’ve enjoyed a long and successful partnership with Morgan Murphy Media and are honored to retain this important relationship,” said David Lebow, CEO of Internet Broadcasting. “We’re committed to continuing to help Morgan Murphy increase its online audience and generate revenue.”