“We are not simply a Spanish-language network,” says Mexicanal’s Maruchi Urquiaga, in response to yesterday’s Executive Session with Estrella TV’s Lenard Liberman. “We pride ourselves in being the only network specifically targeting Mexicans living within the United States.”
Editor: I’d like to start by congratulating Mr. Liberman on this new venture — there is definitely opportunity in this space in spite of a challenging economy. [See “Now’s the Time for Next Hispanic Network,” an interview with Lenard Liberman, executive vice president of Liberman Broadcasting, operator of the the soon-to-be launched Spanish-language Estrella TV.]
Let me also express what an honor it is to be held in such esteemed company as the networks Mr. Liberman considers competition, though I should also be clear that Mexicanal has no desire to compete with Telemundo or Univision.
We are not simply a Spanish-language network, but rather we pride ourselves in being the only network specifically targeting Mexicans living within the United States. We broadcast 84 hours per week of originally produced programming in Mexico to reach this audience and connect them with their home towns.
And, yes, we may be new, but our growth in the three-and-a-half years we’ve been on air speaks volumes for a network that hasn’t been producing content for 11 years.
Maruchi Urquiaga, vice president, general manager, Mexicanal