The Academy of Television Arts & Sciences Interactive Media Peer Group has announced its April 24th deadline for entries in the 61st Primetime Emmy Awards competition for Outstanding Creative Achievement in Interactive Media. New this year to the competition is the change in status of Interactive Media Finalists to full-fledged nominee status in both the […]
The Academy of Television Arts & Sciences Interactive Media Peer Group has announced its April 24th deadline for entries in the 61st Primetime Emmy Awards competition for Outstanding Creative Achievement in Interactive Media.
New this year to the competition is the change in status of Interactive Media Finalists to full-fledged nominee status in both the fiction and nonfiction categories. And unlike previous years, the entry process is now an online procedure at emmys.tv.
“Winners aside, nominee status is an officially recognized honor, signifying the relevance and importance of cross-media programming within the Academy and the television industry,” said Geoff Katz, Interactive Media Peer Group co-governor. “In the past, many truly outstanding entries went unrecognized due to the nature of these awards’ designation, so we consider this change a reflection of the progressive tone that’s been adopted by Television Academy leadership.”
Interactive Media Peer Group co-governor Marcelino Ford-Livene said: “This year marks a significant milestone in our Peer Group’s awards history. It also validates how pervasive and accessible the multi-platform, interactive television experience has become for large sectors of the public.”
The Interactive Media Awards were established in 2003 to recognize emerging television programming formats, innovations by program creators and groundbreaking interactive media experiences, including participatory interactive features that enhance the traditional viewing experience.
The Interactive Media Peer Group was created nine years ago to acknowledge the changing landscape of television. Specifically, the peer group recognizes that audiences are becoming more engaged in the television viewing experience through interactive features delivered via broadcast, cable, satellite, broadband and mobile networks.
This year’s Interactive Media Emmy Award honors interactive programs or series that were commercially deployed between June 1, 2008, and May 31, 2009, and demonstrate creative excellence in interactive media. The deadline for submitting an online entry form is April 24 and the video submission deadline is May 12.
The 2008-09 awards will recognize excellence in two areas of competition:
Outstanding Creative Achievement in Interactive Media: Fiction
This award will go to outstanding fiction-based interactive programs or series presenting opportunities for audience engagement. Content beyond passive, linear television viewing will be considered, including programming that provides access to additional information, extends plots or characters into interactive, cross-media environments, or contains elements facilitating individual or community participation.
Eligible entries in this area of competition include the interactive media components of a Drama Program or Series; Comedy Program or Series; and Made-for-Television Movie, Miniseries or Dramatic Special. This year, there will be three nominees in this category.
Outstanding Creative Achievement in Interactive Media: Nonfiction
This award recognizes overall creative excellence in the interactive media components of nonfiction-based programs or series. Interactive media presents opportunities for audience engagement extending beyond the passive, linear traditional television viewing experience. Entrants will be considered according to a variety of factors, including providing access to additional information, interaction with stars and personalities, or offering elements permitting viewers to interact and potentially impact the action on screen.
Eligible entries in this area of competition include the interactive media components of a Reality Program or Series; Reality Competition Program or Series; Variety Comedy or Music Program or Series; or Non-fiction Program or Series. This year, there will be three nominees in this category.
A Blue Ribbon Panel of leading figures in the Television Academy’s Interactive Media Peer Group will evaluate entries in both categories. Specific requirements for each area, additional information and the official Entry Submission Form can be found at www.emmys.tv/interactive.