The talk show is the only first-run strip in all of syndication to post a ratings gain from the week before.
As expected, most syndicated shows went into their usual spring swoon in the week ending March 15, which marked the first full week of both Daylight Saving Time and the March sweeps period.
One notable exception was CBS Television Distribution’s Dr. Phil, which had the distinction of being the only strip in all of first-run syndication to improve from the week before, hitting its second-highest rating of the season with a 6% growth in households to a 3.8, and across-the-board demo increases, including a 13% jump in women18-49.
Top gabfest CBS Television Distribution’s Oprah was flat at a 5.4; Disney-ABC’s Live with Regis and Kelly sank 7% to a 2.6; Warner Bros.’ Ellen DeGeneres lost 8% to a 2.2; CBS Television Distribution’s Rachael Ray held steady at a 1.8; NBCU’s Maury, Warner Bros.’ Tyra Banks, NBCU’s Jerry Springer, NBCU’s Steve Wilkos Show and Twentieth’s The Morning Show with Mike and Juliet were all flat at 1.7, 1.1, 1.1, 1.1 and 0.9, respectively, while NBCU’s Martha slipped 13% to a 0.7.
While none of the court shows were up, leader CBS Television Distribution’s Judge Judy dipped only 2% to a 4.5, which more than doubled the rating of any other courtroom.
CBS Television Distribution’s Judge Joe Brown slipped 5% to a 2.1; Warner Bros.’ People’s Court fell 5% to a 1.9; Warner Bros.’ Judge Mathis hit a new season low 1.5, sliding 6%; and Twentieth’s Judge Alex was unchanged at a 1.5.
CBS Television Distribution’s The Doctors was the highest-rated rookie for the eighth consecutive week (including ties) despite easing 5% from the week before to a 1.9.
In second place, NBCU’s Deal or No Deal declined 6% to a 1.7. Further back, Warner Bros.’ Bonnie Hunt, Sony’s Judge Karen, Debmar-Mercury’s Trivial Pursuit: America Plays and Program Partners’ Family Court with Judge Penny were all flat at 1.0, 0.9, 0.6 and 0.5, respectively.
In access, Disney-ABC’s Who Wants to be a Millionaire, which appeared to benefit from the Oscar success of Slumdog Millionaire last week, gave back all of its gains, tumbling 11% to a 2.4 and matching its season low.
Top game CBS Television Distribution’s Wheel of Fortune skidded 8% to a 7.1; CBS Television Distribution’s Jeopardy! dived 9% to a 5.9; and Debmar-Mercury’s Family Feud faded 7% to a 1.4.
CBS Television Distribution’s Entertainment Tonight, although down 7% to a 4.2, was the No. 1 magazine. CBS Television Distribution’s Inside Edition lost 3% to a 3.0; Warner Bros.’ TMZ and NBCU’s Access Hollywood stayed flat at 2.3 and 2.1, respectively; CBS Television Distribution’s The Insider slipped 5% to a 1.9; and Warner Bros.’ Extra was unchanged at a 1.7.
Off-net sitcoms were also mostly lower. Warner Bros.’ Two and a Half Men dropped 2% to a 5.0; Twentieth’s Family Guy fell 5% to a 3.9; Sony’s Seinfeld slid 3% to a 3.7; and Warner Bros.’ George Lopez Show was flat at a 3.1.
CBS Television Distribution’s CSI: NY led the new off-net weekly hours, but declined 8% to a 3.3. NBCU’s House also depreciated 8% to a 2.4 and Twentieth’s Boston Legal stayed even at a 1.8.
First-run action hour Disney-ABC’s Legend of the Seeker sank 6% to a 1.7; the off-cable Litton’s Storm Stories plunged 25% to a 1.2; and the off-TBS strip Debmar-Mercury’s House of Payne suffered an 8% drop to a 2.3.