After winning critical acclaim, but not a blockbuster audience, for shows like Mad Men, AMC is mixing up its schedule and altering its marketing strategy, according to a story in the Wall Street Journal.
Cablevision System Corp.’s cable network AMC plans to unveil themed movie nights, some potential new TV series and a new marketing message: “Story Matters Here,” according to a story in the Wall Street Journal.
The story, written by Sam Schechner, says the network is shifting its programming and marketing strategies after original shows like Mad Men drew critical acclaim but failed to draw big audiences.
The goal, which will be expressed in presentations to advertising in the coming weeks, was to come up with a single unifying idea for AMC’s varied movie and series lineup, the story says.
The network’s original series include Breaking Bad, about a terminally ill former chemistry teacher turned crystal-meth manufacturer, and the period piece, Mad Men, about the advertising industry in the 1960s.This fall, AMC plans to add a remake of The Prisoner, a sci-fi series, and is considering a documentary series, True West, about the dying cowboy lifestyle, and a political conspiracy show, Rubicon.
AMC will also begin grouping its films by theme and presenting them with a host, the story says. Starting in May, Monday’s movies will aim at women, while Wednesday’s lineup will feature action films for young men.
The network is also approaching advertisers about creating ads designed for AMC, calling the strategy “branded storytelling.”
WSJ Online subscribers may read the full story here.