The annual convention will feature exhibits, high-level speakers and educational opportunities, including new mobile video technologies, content and applications.
A combination of exhibits, high-level speakers and educational opportunities will address the growing demand for mobile entertainment at the 2009 NAB Show, April 18 – 23 in Las Vegas, show organizers announced today.
The ability to provide digital content to mobile devices enables content providers to reach new audiences and access new revenue streams, making mobile technology and its applications a key theme throughout NAB Show educational conferences and across the show floor.
New mobile video technologies, content and applications are expected to be on display by more than 300 exhibitors, including Harris Corporation, AT&T, Verizon Wireless, mmi Broadcasting, V4x, MOBICLIP, TVU Networks, TeamCast, Inc. and Qualcomm/MediaFLO.
The Open Mobile Video Coalition (OMVC), an alliance of U.S. commercial and public broadcasters committed to the development of mobile digital television, will have a booth in Central Hall and will host a breakfast session on Monday, April 20. Emceed by Fox Business News Anchor Liz Claman, the session will feature a panel of top television executives offering the latest information about broadcaster and device manufacturer efforts to accelerate mobile DTV deployment.
According to OMVC, more than 65 stations in 25+ markets, covering more than 35 percent of U.S. television households, are already committed to delivering mobile DTV services in the current year.
The ATSC Mobile DTV Pavilion in the Content Central area of the exhibit hall will showcase technologies that will enable broadcasters to provide quality digital television services directly to mobile and handheld devices. Exhibitors include Axcera; Pixtree; DTV Innovations; ETRI; Expway,Zenith/LG; Linear Acoustic, Inc.; Rohde & Schwarz, Inc.; RRD USA, Inc.; Sarnoff Corporation; Sencore, Inc.; Sinclair Broadcast Group and Triveni Digital.
The Mobile Entertainment Summit, April 22, will present ways to capitalize on mobile trends to expand audience reach and generate new forms of revenue. Co-produced by NAB and iHollywood Forum, the conference will highlight important developments in mobile entertainment, including mobile video, devices, advertising and marketing, music, mobile search engines and building social networks.
In addition to having a booth on the show floor, the Mobile Entertainment Forum (MEF), a group representing global mobile entertainment providers, will also host a panel in the Content Theater. MEF’s mission is to build awareness, create business development opportunities and facilitate the development of commercial guidelines for the mobile entertainment industry.
The Super Session “Mobile Entertainment To Go,” sponsored by RipCode, will feature an executive panel addressing revenue and investment opportunities as well as how various industries — broadcast, wireless, cable and satellite — will affect mobile networks of the future.