The group owner will be able to provide local weather forecasts, current conditions, radar and satellite images, and real-time storms down to the street level anywhere in the world on its 30 station Web sites.
Gray Television has selected the Inergize Digital iMapWeather solution to provide local weather data, images and video on its 30 station Web sites. All 30 Gray Television station Web sites with Inergize Digital iMapWeather are now live.
“Inergize Digital supplied an online weather solution that met all of our weather and business needs,” said Lisa Bishop, Gray’s vice president, internet operations and new media. “Inergize Digital’s iMapWeather solution is already generating a positive response. Our consumers are thrilled with street-level weather and our advertisers are already seeing a return.”
“We are pleased Gray Television has selected Inergize Digital to supply iMapWeather, providing new revenue streams for its 30 station Web sites,” said Jason Gould, senior vice president and general manager of Inergize Digital. “Stations can now sell vibrant pre-roll video and static ad positions to generate revenue-all while locally branding iMapWeather to consumers.”